Tag: Sports Illustrated

Total Results: 17

Sports Illustrated swimsuit photos link readers to video content on their smartphones

Published: February 16, 2012

In order to further drive engagement with Sports Illustrated’s annual swimsuit issue, readers of the latest edition can scan the editorial pages of the magazine to access behind-the-scenes videos.

Sports Illustrated continues mobile swing with Golf Magazine app

Published: November 16, 2011

Publisher Sports Illustrated is continuing to make applications a cornerstone of its mobile strategy with a new iPad app for Golf Magazine.

Sports Illustrated stirs up friendly competition via Coke-sponsored app

Published: September 16, 2011

Time Inc.’s Sports Illustrated is revving up sports rivalries with a Coke Zero-sponsored application for the iPad, iPhone and Android platforms that targets passionate football fans.

Lexus sponsors new Sports Illustrated mobile properties during March Madness

Published: March 17, 2011

Toyota Motor Corp.’s Lexus is the exclusive sponsor of Time Inc.’s Sports Illustrated NCAA Tournament Front Row applications for Google’s Android, Apple’s iPhone and iPod touch, as well as Flipboard for the iPad.

Infiniti revs up March Madness mobile initiatives to reach affluent hoops fans

Published: March 9, 2011

Nissan Motor Co. Ltd.’s luxury brand Infiniti is using mobile to activate its corporate partnership with the NCAA, CBS Sports and Turner Sports, NCAA Men’s Basketball and the 2011 NCAA Division I Men’s Basketball Championship.

Sports Illustrated makes Swimsuit Edition interactive with Microsoft Tags

Published: February 18, 2011

Time Inc.’s Sports Illustrated 2011 Swimsuit Edition is incorporating Microsoft Tags into the pages of the magazine to connect readers to interactive content beyond the issues’ pages.

Time Inc. gambles with multi-platform bundled subscription model for Sports llustrated

Published: February 14, 2011

NEW YORK - Time Inc. unveiled its paid content strategy with the debut of subscription plans for Sports Illustrated that bundle mobile, online and print into All Access multi-platform packages.

Sports Illustrated, Turner Sports partner for new mobile offerings

Published: July 16, 2010

Sports Illustrated and Turner Sports have partnered to leverage one another’s operating strengths and create new revenue and marketing opportunities.

Monetizing mobile content is key issue for media brands: panelists

Published: July 1, 2010

NEW YORK – Lucky Magazine, MTV, Sports Illustrated and Gannett Digital executives said that mobile has the potential to cannibalize print the same way the wired Web did.

Sports Illustrated offers multimedia experience with iPad app

Published: June 25, 2010

Sports Illustrated has rolled out an iPad application letting sports fans read the magazine on the go in the customized tablet format.