Tag: Spotlight

Total Results: 8

ULocate’s Spotlight masquerades ads to drive consumers to local businesses

Published: November 17, 2009

ULocate’s Spotlight is a hyper-local advertising tool being used to drive consumers into local businesses and it has delivered a click-through rate that is three times greater than banner ads.

Mobile Marketing Association debuts Mobile Spotlight Series

Published: September 4, 2009

The Mobile Marketing Association announced the launch of its new networking event series on Sept. 17 from 5:30-7:30 p.m., hosted at the NextWeb Media offices in New York.

Mobile Marketer cocktail party pics for Mobile Commerce Spotlight speakers

Published: July 15, 2009

Mobile Marketer invited speakers from the Mobile Commerce Spotlight conference to cocktails on the night before the event. Here are pictures from the Bubble Lounge in New York.

Mobile drives incremental sales from on-the-go consumers: panel

Published: July 13, 2009

NEW YORK - Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week's Mobile Commerce Spotlight.

Sears, Days Inn offer do's and don'ts of mobile commerce

Published: July 13, 2009

NEW YORK - Sears would have gone with a different product mix when it first launched it mobile site. And Days Inn would not have launched its mobile campaign before the mobile site was up.

Add mobile component to catalogs, DRTV, ecommerce: panel

Published: July 10, 2009

NEW YORK - Mobile's biggest advantage is that it gives legs to other channels such as catalog, retail store, direct response television and ecommerce, according to a panel at Mobile Commerce Spotlight.

How to create and deploy a mobile commerce site

Published: July 10, 2009

NEW YORK - Marketers must acknowledge the different mobile phones, screen sizes, operating systems and browsers to create a mobile site that enables not just easy searching and shopping, but also transactions.

Sears' top mobile exec to keynote Mobile Commerce Spotlight July 9

Published: July 2, 2009

Department store giant Sears' top mobile expert will headline Mobile Commerce Spotlight, a daylong conference July 9 focused on mobile commerce strategy, tactics and best practice.