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Tag: Sprint Nextel


Total Results: 13

   Displaying: 1 - 10

Revenue leakage a problem in off-deck areas: Study
Published: May 15, 2008
A new study claims that mobile digital commerce services will grow to $1.9 billion by 2012, up from $1.1 billion in 2007.
Affiliate sues troubled Sprint Nextel over WiMax deal
Published: May 13, 2008
Wireless carrier Sprint Nextel’s association with the newly formed national mobile WiMax network Clearwire Corp. has already cost it a lawsuit from its largest independent affiliate.
Boost Mobile switches Berlin Cameron agency for 180 LA
Published: May 1, 2008
Sprint Nextel’s Boost Mobile prepaid wireless division has tapped 180 LA as its new marketing agency of record for a fresh branding push.
Microsoft, Sprint working to mobilize the Internet
Published: April 2, 2008
LAS VEGAS - Microsoft has launched Windows Mobile 6.1 for handsets, claiming to make it easier for people to manage their lives on-the-go.

NASCAR Sprint Cup goes mobile
Published: March 4, 2008
Carrier network Sprint Nextel strengthened its sporting credentials with the debut of NASCAR Sprint Cup Mobile on several Sprint phone models.
Boost Mobile looks for agency of record as it rebrands
Published: February 22, 2008
Sprint Nextel’s Boost Mobile division unveiled a brand makeover to eliminate fragmentation and unite the product line under one name.
Game changes with Verizon, AT&T, T-Mobile flat-rate voice plans
Published: February 20, 2008
Verizon Wireless, AT&T Inc. and T-Mobile USA, the nation’s leading wireless carriers, ratcheted up their rivalry with all-you-can-eat voice plans for $99.99 a month.
Sprint Nextel to redefine itself with new marketing strategy
Published: January 31, 2008
Sprint Nextel has announced plans to attract more attention to its Nextel Direct Connect and Push-to-Talk services.
Sprint lets go of CFO, CMO, head of sales
Published: January 25, 2008
Sprint Nextel yesterday announced the departure of its chief financial officer, chief marketing officer and head of sales in the same week that it admitted subscriber losses.
Sprint cuts 4,000 jobs amid subscriber hemorrhage
Published: January 22, 2008
Sprint Nextel Corp. may have gained subscribers in the last quarter of 2007, but it is shedding older ones at a rate alarming enough to call for a companywide restructuring.
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