Tag: Sprite

Total Results: 8

Sprite ramps up social presence via mobile ad campaign

Published: January 19, 2012

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign.

Coca-Cola expands global smartphone and tablet strategy

Published: March 28, 2011

Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed.

Sprite activates NBA Slam Dunk sponsorship with mobile initiative

Published: March 7, 2011

Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

Coca-Cola: Mobile integral to 360-degree marketing strategy

Published: December 24, 2009

The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 360-degree marketing strategy.

Sprite targets hip-hop demo as first sponsor of UrbanWorld iPhone app

Published: September 29, 2009

Coca-Cola Co.'s Sprite is targeting college students who are hip-hop fans by becoming the first sponsor of the new UrbanWorld application for the iPhone and iPod touch.

Coca-Cola’s SMS opt-ins increasing 5-10 percent monthly: Study

Published: September 14, 2009

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods offerings in mobile marketing.

Partnership for a Drug-Free America broadens message with mobile campaign

Published: August 6, 2009

The Partnership for a Drug Free America is taking its anti-drug and alcohol abuse message mobile in order to reach parents of teens and tweens.

Coca-Cola offers mobile credits for drinks purchase

Published: August 3, 2009

In an unusual marketing push, Coca-Cola Co. is giving British consumers 50 pence [82 cents] of mobile credit every time they buy Fanta, Sprite or Dr Pepper products.