Tag: SpyderLynk

Total Results: 14

Author Jeffrey Hayzlett taps mobile bar codes to make book interactive

Published: December 6, 2011

Author Jeffrey Hayzlett is using mobile bar codes in his new book “Running the Gauntlet” to let readers access additional content.

Are marketers killing consumer enthusiasm for QR codes?

Published: November 9, 2011

Marketers are at various stages in the adoption of QR codes as part of their ongoing marketing efforts. However, simply linking to a video or mobile page may damage consumer enthusiasm and dampen their willingness to engage.

Glamour sees 512,339 reader engagements via social, mobile bar code campaign

Published: November 8, 2011

Conde Nast’s Glamour magazine saw a total of 512,339 reader engagements for its Friends and Fans campaign that encouraged readers to “Like” a brand by scanning a social mobile bar code featured on advertisers' static pages.

MillerCoors-owned Colorado Native starts dialogue with drinkers via bar codes

Published: October 4, 2011

BOSTON – Miller Coors’ Colorado Native placed mobile bar codes on its packaging to build a dialogue with consumers.

CEOs dish on QR codes at Mobile Marketing Summit

Published: September 9, 2011

NEW YORK – Scanbuy CEO Mike Wehrs defended QR codes during a heated CEO panel at Mobile Marketer's Mobile Marketing Summit.

Wrigley’s rolls out mobile bar code initiative for back-to-school promotion

Published: August 26, 2011

Wrigley’s chewing gum brand Orbit and Juicy Fruit is rewarding consumers and letting them unlock prize points and exclusive content via mobile bar codes implemented on its packages.

Gap brings static ad to life via mobile bar code integration

Published: August 8, 2011

Gap is bolstering its mobile presence by placing mobile bar codes on its static ad in Glamour magazine and offering consumers a discount when they scan the tag.

Toyota builds one-to-one relationships with consumers via mobile bar codes

Published: August 5, 2011

Toyota Motor Sales U.S.A. is using mobile bar codes to provide one-to-one interactions with customers at all stages of their interest in the company’s products.

Coors Light activates Super Bowl campaign with mobile call-to-action

Published: January 5, 2011

Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.

Toyota engages auto enthusiasts at LA Auto Show via mobile messaging

Published: November 29, 2010

Toyota used mobile marketing to engage auto enthusiasts at the Los Angeles Auto Show, providing attendees information about specific vehicles right to their mobile devices.