Tag: SpyderLynk

Total Results: 18

Gap brings static ad to life via mobile bar code integration

Published: August 8, 2011

Gap is bolstering its mobile presence by placing mobile bar codes on its static ad in Glamour magazine and offering consumers a discount when they scan the tag.

Toyota builds one-to-one relationships with consumers via mobile bar codes

Published: August 5, 2011

Toyota Motor Sales U.S.A. is using mobile bar codes to provide one-to-one interactions with customers at all stages of their interest in the company’s products.

Coors Light activates Super Bowl campaign with mobile call-to-action

Published: January 5, 2011

Beer giant MillerCoors is running an interactive mobile campaign offering Coors Light consumers a chance to win instant and sweepstakes prizes such as a trip to the Super Bowl.

Toyota engages auto enthusiasts at LA Auto Show via mobile messaging

Published: November 29, 2010

Toyota used mobile marketing to engage auto enthusiasts at the Los Angeles Auto Show, providing attendees information about specific vehicles right to their mobile devices.

Coca-Cola street teams drive 140,000-plus mobile bar code scans

Published: November 10, 2010

Coca-Cola Co. used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero.

Two variables to consider when adding mobile bar codes

Published: December 8, 2009

By Nicole Skogg

If you are considering adding a mobile bar code to your brand marketing efforts, there are two key variables to consider when choosing a solution.

Welch’s, Uncle Ben’s, Johnsonville activate print ads with mobile bar codes

Published: October 16, 2009

The November issue of Martha Stewart Living Omnimedia’s Everyday Food magazine includes mobile-activated ads from brands such as Welch’s, Uncle Ben’s and Johnsonville Sausage.

NFL stars stump for supplements in mobile sweepstakes

Published: June 22, 2009

Spokesmen for supplements giant EAS -- NFL players Larry Fitzgerald and Brady Quinn -- are promoting a mobile sweepstakes in the current issue of Men's Fitness magazine.