Tag: Srikanth Kakani
Total Results: 3
- Is mobile video the new TV commercial?
- Published: February 11, 2013
- With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.
- Making the most of a mobile video pre-roll
- Published: January 11, 2013
- Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.
- Coca-Cola mobile video advertising outperforms online counterpart
- Published: January 21, 2010
- In-application mobile video ads from Coca-Cola Co.ís Coke Zero, Miller Brewing Co.ís Miller Lite and Warner Bros. Entertainmentís New Line Cinema have outperformed their online counterparts.