Tag: Srikanth Kakani

Total Results: 3

Is mobile video the new TV commercial?

Published: February 11, 2013

With consumers increasingly turning to their smartphones and tablets to watch videos, mobile forces marketers to tailor and perfect their content for smaller-sized screens. Although the channel might not be on par with television yet, experts agree that mobile is poised for growth.

Making the most of a mobile video pre-roll

Published: January 11, 2013

Marketers are increasingly looking to mobile video to add engagement to campaigns. However, with a small window of time to leave a lasting impression, nailing the mobile pre-roll is a must.

Coca-Cola mobile video advertising outperforms online counterpart

Published: January 21, 2010

In-application mobile video ads from Coca-Cola Co.’s Coke Zero, Miller Brewing Co.’s Miller Lite and Warner Bros. Entertainment’s New Line Cinema have outperformed their online counterparts.