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Tag: Starbucks


Total Results: 73

   Displaying: 1 - 10

Starbucks adds shot of mobile to personality quizzes
Published: June 28, 2016
Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment.
Mobile Minutes: YouTube Connect; Starbucks ramps up loyalty; Pebble layoffs; Business tablets
Published: March 25, 2016
Today in mobile marketing – YouTube Connect could be Google’s answer to Facebook Live and Twitter's Periscope; Starbucks expands rewards program beyond its shops; Pebble skips 25pc of staff – smartwatch bubble ready to burst; The consumer tablet is dying; long live the business tablet.
Mobile marketing week in review: Bolder third-party app strategies
Published: February 29, 2016
Marketers are getting better at finding contextual opportunities to engage users more organically with third-party applications. For the full analysis, watch this video.
Starbucks steams up Spotify-powered love playlist for Snapchat followers
Published: February 19, 2016
Starbucks is bringing consumers out of their post-Valentine’s Day slumps by sharing a love-themed music playlist with Snapchat followers, highlighting how the brand keeps its Spotify partnership at the center of its mobile marketing efforts.
Groupon brews up extended holiday cheer with Twitter tease
Published: December 29, 2015
Groupon is increasing engagement on social media by teasing a Starbucks treat on Twitter, advising followers to continue checking its feed for a gift.
Starbucks stirs holiday cheer via mobile-enabled cup decorating contest
Published: December 23, 2015
Starbucks is driving a final bit of holiday branding awareness by asking customers to draw designs on the company’s red cups and upload images to Instagram or Twitter using a designated hashtag for a chance to have their artwork featured.
Mobile Minutes: Twitter layoffs; Snapchat content retreat; Starbucks delivers to Empire State; Dell buys EMC
Published: October 14, 2015
Today in mobile marketing - Twitter layoffs: Social network slashing 8 percent of workforce; Snapchat is rethinking making its own original content and reportedly laying off the team responsible for it; Starbucks launches delivery service pilot at Empire State Building; Dell to buy EMC in biggest tech takeover, a year in the making.
Starbucks sweetens focus on social media through segmentation
Published: September 22, 2015
Starbucks, which put the focus on SMS for its seasonal promotions in the past, is making a big push on social media as it engages in a marketing blitz for the return of its Pumpkin Spice Latte that includes official accounts for the drink on Twitter, Instagram and Tumblr.
How over-communicating can kill brand loyalty and sever symbiotic relationships
Published: July 27, 2015
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
Marketers size up in-app messaging to retain and monetize customers
Published: July 24, 2015
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
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