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Tag: Starbucks


Total Results: 55

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Mobile marketers forced to choose between security and convenience
Published: January 21, 2014
Recent developments such as the Target and Neiman Marcus data breaches as well as vulnerabilities uncovered in Starbucks’ payments application point to how mobile is making it harder for companies to protect their customers’ private information while simultaneously delivering engaging experiences.

Mondelez International is 2013 Mobile Marketer of the Year
Published: December 31, 2013
Mondelez International is 2013 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2013 honorees.
Starbucks bolsters mobile content push with Flipboard in-app ads
Published: December 12, 2013
Starbucks continues to test different mobile advertising opportunities with a new campaign that mixes sponsored content and full-page ads into the Flipboard mobile application.
Starbucks makes SMS cornerstone of multichannel political campaign
Published: October 15, 2013
Starbucks continues to make mobile a focal point of its marketing with a new multichannel campaign to drum up support in ending the government shutdown.
Mobile and the rise of the chief customer officer
Published: May 29, 2013
The rise of the chief customer officer as a key position at brand-oriented organizations is intricately linked with the growth in mobile marketing as marketers recognize that the engagement channel of choice for customers is increasingly becoming smartphones and tablets.

Starbucks mobile rich media advertising campaign builds hype for new beverages
Published: May 29, 2013
Starbucks continues to reign in the mobile advertising space, this time with a rich media campaign that promotes its new bottled iced coffee beverages and highlights them in an interactive way.
How Starbucks is pushing the envelope with SMS, MMS marketing
Published: May 14, 2013
Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.

Starbucks opens up opportunities for brands to reach mobile customers
Published: April 16, 2013
Starbucks continues to add opportunities for brands to reach mobile customers via the in-store Wi-Fi available in many locations thanks to a new partnership with Boingo Wireless.

Starbucks converts consumers to new coffee blend via mobile
Published: January 22, 2013
Starbucks is enticing consumers to try its Blonde Roast coffee via a new marketing effort that centers around mobile and social.






Starbucks exec: Seismic change in consumer behavior linked to technology
Published: January 16, 2013
NEW YORK – A Starbucks executive at the NRF 102nd Annual Convention & Expo said that mobile is mission-critical and needs to be funded and resourced appropriately, with a seat at the head of the table.
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