Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Starbucks

Total Results: 77

   Displaying: 1 - 10

Starbucks looks to embody a local coffee shop with venue-specific recipes
Published: October 25, 2016
Starbucks is adding another layer in its effort to be big business but with a local coffee shop feel, through its campaign on social media that highlights real baristas and their own recipes.
How Starbucks is pouring inspirational, non-commerce content into its app
Published: September 26, 2016
Starbucks is the latest marketer putting corporate social responsibility at the forefront of its mobile efforts, this time by unveiling a content series featuring Americans engaging in compassionate acts, showcasing the importance of including humanity-driven storytelling within mobile applications.
Mobile Minutes: Starbucks eyes content; Snapchat cuts local stories; Vertical video; Pandora’s new pricing strategy
Published: September 8, 2016
Today in mobile marketing – Starbucks CEO dipping toe into media content; Snapchat cuts local stories curators in strategy shift for live; Watch video on your phone the right way: Vertically; Report: Pandora to offer new $5 streaming option.

Starbucks continues pumpkin spice latte personification with separate Messenger bot
Published: August 31, 2016
Starbucks is cementing the pumpkin spice latte’s status as a beloved beverage and social media caricature by rolling out a separate PSL Facebook Messenger chatbot, which enables users to interact with the drink by taking a quiz and discussing fall-themed topics.
Starbucks adds shot of mobile to personality quizzes
Published: June 28, 2016
Starbucks is inviting Facebook users to find out which iced coffee drink best suits their lifestyle, reflecting a resurgence in popularity for mobile-optimized personality quizzes as consumers seek out quick hits of entertainment.
Mobile Minutes: YouTube Connect; Starbucks ramps up loyalty; Pebble layoffs; Business tablets
Published: March 25, 2016
Today in mobile marketing – YouTube Connect could be Google’s answer to Facebook Live and Twitter's Periscope; Starbucks expands rewards program beyond its shops; Pebble skips 25pc of staff – smartwatch bubble ready to burst; The consumer tablet is dying; long live the business tablet.
Mobile marketing week in review: Bolder third-party app strategies
Published: February 29, 2016
Marketers are getting better at finding contextual opportunities to engage users more organically with third-party applications. For the full analysis, watch this video.
Starbucks steams up Spotify-powered love playlist for Snapchat followers
Published: February 19, 2016
Starbucks is bringing consumers out of their post-Valentine’s Day slumps by sharing a love-themed music playlist with Snapchat followers, highlighting how the brand keeps its Spotify partnership at the center of its mobile marketing efforts.
Groupon brews up extended holiday cheer with Twitter tease
Published: December 29, 2015
Groupon is increasing engagement on social media by teasing a Starbucks treat on Twitter, advising followers to continue checking its feed for a gift.
Starbucks stirs holiday cheer via mobile-enabled cup decorating contest
Published: December 23, 2015
Starbucks is driving a final bit of holiday branding awareness by asking customers to draw designs on the company’s red cups and upload images to Instagram or Twitter using a designated hashtag for a chance to have their artwork featured.
please click here to download now!