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Tag: Starbucks

Total Results: 58

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Mobile meets mobile: Why smartphone-savvy brands are hitting the road
Published: September 18, 2014
The trend toward big-name brands, even some upscale ones, placing their logo on a truck and driving around the country to engage with consumers is being driven as much by the high cost of real estate as by mobile-enabled consumers who can follow a truck via social media.
Brands ramp up mobile efforts to reach students on campus
Published: August 26, 2014
Starbucks and RetailMeNot are among the marketers making a bigger mobile push on college campuses this year as they seek to engage a key group of customers who constantly have their mobile devices with them.
Top 10 mobile customer-engagement campaigns from the first half of 2014
Published: July 3, 2014
Coca-Cola, McDonald’s and Kellogg are among the brands leading the way so far this year in engaging customers through SMS, mobile loyalty and applications.
Mobile marketers forced to choose between security and convenience
Published: January 21, 2014
Recent developments such as the Target and Neiman Marcus data breaches as well as vulnerabilities uncovered in Starbucks’ payments application point to how mobile is making it harder for companies to protect their customers’ private information while simultaneously delivering engaging experiences.

Mondelez International is 2013 Mobile Marketer of the Year
Published: December 31, 2013
Mondelez International is 2013 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2013 honorees.
Starbucks bolsters mobile content push with Flipboard in-app ads
Published: December 12, 2013
Starbucks continues to test different mobile advertising opportunities with a new campaign that mixes sponsored content and full-page ads into the Flipboard mobile application.
Starbucks makes SMS cornerstone of multichannel political campaign
Published: October 15, 2013
Starbucks continues to make mobile a focal point of its marketing with a new multichannel campaign to drum up support in ending the government shutdown.
Mobile and the rise of the chief customer officer
Published: May 29, 2013
The rise of the chief customer officer as a key position at brand-oriented organizations is intricately linked with the growth in mobile marketing as marketers recognize that the engagement channel of choice for customers is increasingly becoming smartphones and tablets.

Starbucks mobile rich media advertising campaign builds hype for new beverages
Published: May 29, 2013
Starbucks continues to reign in the mobile advertising space, this time with a rich media campaign that promotes its new bottled iced coffee beverages and highlights them in an interactive way.
How Starbucks is pushing the envelope with SMS, MMS marketing
Published: May 14, 2013
Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing strategy.

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