Tag: Starbucks

Total Results: 29

Starbucks continues augmented reality push via Valentine’s Day mobile initiative

Published: February 9, 2012

Starbucks Coffee Co. is getting into the Valentine’s Day spirit via a new campaign that encourages coffee lovers to download the company’s augmented reality app and engage with its new limited-edition hot cups.

Starbucks promotes coffee blend via QR codes

Published: January 23, 2012

Starbucks is letting coffee lovers find their favorite roast via a new campaign that incorporates mobile bar codes.

Starbucks builds up rewards program membership via in-store call to action

Published: January 3, 2012

Starbucks is ramping up its mobile strategy and encouraging consumers to sign up for its My Starbucks Rewards program via an in-store call to action.

Carrier IQ and Starbucks?

Published: December 22, 2011

By Gary Schwartz

Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.

QR Codes: The good, the bad and the unscannable

Published: December 19, 2011

Red Bull and Continental Airlines are among the marketers whose QR code efforts stumbled in 2011, while Starbucks and Tesco offered examples of the right way to do a QR code effort.

Starbucks brings coffee to life via interactive augmented reality app

Published: November 22, 2011

Starbucks Coffee Co. is proving that mobile plays an integral role in its day-to-day initiatives with a new augmented reality app that makes its holiday red cups and coffee come to life.

Starbucks drives app downloads via mobile ads

Published: October 24, 2011

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications.

Starbucks, HTC, Nokia: News briefs

Published: August 18, 2011

News briefs: Starbucks, Apple offering free app downloads; HTC’s patent infringement claims against Apple include Wi-Fi; Nokia’s role as a leading OEM at risk: ABI Research.

Starbucks drives summer drink sales via targeted mobile campaign

Published: August 3, 2011

Starbucks is proving once again that it is a force to reckon with in the mobile space via a new mobile campaign that lets consumers find their ideal summer refreshment.

Westfield Valley Fair, Starbucks bolster in-store sales via SMS mobile campaign

Published: May 25, 2011

Westfield Valley Fair has partnered with Starbucks to engage consumers with promotions and discounts via an SMS mobile marketing campaign.