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Tag: Starbucks

Total Results: 67

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Mobile Minutes: Twitter layoffs; Snapchat content retreat; Starbucks delivers to Empire State; Dell buys EMC
Published: October 14, 2015
Today in mobile marketing - Twitter layoffs: Social network slashing 8 percent of workforce; Snapchat is rethinking making its own original content and reportedly laying off the team responsible for it; Starbucks launches delivery service pilot at Empire State Building; Dell to buy EMC in biggest tech takeover, a year in the making.
Starbucks sweetens focus on social media through segmentation
Published: September 22, 2015
Starbucks, which put the focus on SMS for its seasonal promotions in the past, is making a big push on social media as it engages in a marketing blitz for the return of its Pumpkin Spice Latte that includes official accounts for the drink on Twitter, Instagram and Tumblr.
How over-communicating can kill brand loyalty and sever symbiotic relationships
Published: July 27, 2015
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
Marketers size up in-app messaging to retain and monetize customers
Published: July 24, 2015
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
Mobile Minutes: PayPal’s new start; US cable industry; Facebook shoppers; Starbucks in Britain
Published: July 21, 2015
Today in mobile marketing – PayPal enters a brave new world of money disruption; US cable industry campaign aims to boost mobile views; Can Facebook turn its users into shoppers?; Starbucks to launch mobile ordering as part of £30m technology drive.
Starbucks’ experimental bent boosted by loyal following on mobile
Published: April 21, 2015
Starbucks’ view of mobile as the future of retail, not just marketing, has earned it both users’ trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.
Starbucks race-campaign backlash points to mobile-coffee harmony
Published: March 20, 2015
Starbucks’ woes over its controversial #RaceTogether campaign spotlights not just the well-known potential for a social-media backlash when a campaign goes awry, but also mobile’s bond with a venerable catalyst for discussion – the coffee cup.
Avon makes bold social statement with word-of-mouth strategy
Published: March 20, 2015
Avon rouged up social media this past February and landed the top spot on Hootsuite Analytics’ monthly Love List, which provides marketers with a sentiment score based on social interaction, proving that the makeup brand's word-of-mouth sales strategy is effective even on mobile.
Coca-Cola is 2014 Mobile Marketer of the Year
Published: January 5, 2015
Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2014 honorees.
Mobile meets mobile: Why smartphone-savvy brands are hitting the road
Published: September 18, 2014
The trend toward big-name brands, even some upscale ones, placing their logo on a truck and driving around the country to engage with consumers is being driven as much by the high cost of real estate as by mobile-enabled consumers who can follow a truck via social media.
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