Tag: Starbucks

Total Results: 29

Starbucks targets younger demo with Lady Gaga scavenger hunt

Published: May 23, 2011

Starbucks Coffee has partnered with Lady Gaga on a digital scavenger hunt that takes the retailer and the entertainer's fans on a search for clues online and across other digital properties.

Starbucks breaks interactive rich-media ad campaign targeting iPad users

Published: March 16, 2011

As the exclusive launch sponsor of the iPad-optimized Web sites from MTV and VH1, Starbucks Coffee Co. is running a rich-media ad campaign driving interaction with high-value Apple users.

Starbucks is 2010 Mobile Marketer of the Year

Published: November 16, 2010

Starbucks Coffee Co. has been named 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.

Location-based marketing is poised for growth

Published: November 11, 2010

By Vanessa Horwell

Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?

Starbucks breaks first location-based mobile campaign with major carrier

Published: October 15, 2010

Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.

Budweiser, Lexus, Starbucks target Pandora users via iPad advertising

Published: June 15, 2010

Budweiser, Lexus, Starbucks, Chase and AT&T are taking advantage of Pandora’s iPad application, which comes jam-packed with new advertising opportunities.

Starbucks taps mobile social media for Frappuccino promotion

Published: May 14, 2010

Starbucks is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts for expressing brand loyalty on social networks.

Starbucks rolls out largest mobile payments effort nationwide

Published: March 31, 2010

The Starbucks Card mobile application has been updated to be accepted at 1,020 Target and Starbucks stores, making it the largest mobile payment initiative in the United States.

Starbucks holiday campaign uses mobile to drive consumers in-store

Published: December 17, 2009

Starbucks Coffee Co. is running a mobile holiday campaign on the Pandora platform to align the brand with the spirit of the holiday season.

Papa John's, Starbucks power location-based augmented reality app

Published: September 29, 2009

Papa John's and Starbucks are advertising on GeoVector Corp.'s World Surfer application on the iPhone and Android platforms.