Tag: Starbucks

Total Results: 33

Starbucks taps mobile social media for Frappuccino promotion

Published: May 14, 2010

Starbucks is running the Frappuccino Happy Hour promotion, a location-based multichannel campaign offering discounts for expressing brand loyalty on social networks.

Starbucks rolls out largest mobile payments effort nationwide

Published: March 31, 2010

The Starbucks Card mobile application has been updated to be accepted at 1,020 Target and Starbucks stores, making it the largest mobile payment initiative in the United States.

Starbucks holiday campaign uses mobile to drive consumers in-store

Published: December 17, 2009

Starbucks Coffee Co. is running a mobile holiday campaign on the Pandora platform to align the brand with the spirit of the holiday season.

Papa John's, Starbucks power location-based augmented reality app

Published: September 29, 2009

Papa John's and Starbucks are advertising on GeoVector Corp.'s World Surfer application on the iPhone and Android platforms.

Starbucks launches 2D bar code payment system

Published: September 25, 2009

Starbucks Coffee Co. has launched a trial of a 2D bar code payment system for customers to pay via their iPhone or iPod touch.

Find Starbucks app developer goes it alone without brand

Published: August 12, 2009

The developer of the Find Starbucks search application for Google's Android decided to release it independently when Starbucks Coffee Co. declined to partner with him.

Starbucks runs mobile coupon loyalty program

Published: April 22, 2009

Starbucks Coffee Co. is running a loyalty program based on 2D bar-code coupons deployed via SMS.

Air2Web launches AirCare SMS customer care program

Published: January 22, 2009

Mobile messaging company Air2Web Inc. has launched AirCare, a new customer care program that uses text messaging as a tool for customer service and support.

Seven big brands use Air2Web for mobile campaigns

Published: November 21, 2008

AT&T, Starbucks, Domino's Pizza, Aflac, The Weather Channel, Traffic.com and Discover Card are using Air2Web tool to better engage their audiences.

Air2Web introduces Contact Capture for mobile marketing data

Published: September 26, 2008

Mobile marketing company Air2Web has launched Contact Capture, the most recent addition to its Mobile Marketing Solution Series.