Tag: Starcom

Total Results: 14

50pc of tablet owners use device for commerce: Ogilvy exec

Published: November 14, 2011

NEW YORK – An Ogilvy executive at ad:tech said that consumers no longer use their tablet just for recreation, claiming 50 percent use the device for commerce-enabled actions.

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.

Buick to raise awareness of scholarship program via Verizon iPhone ads

Published: February 15, 2011

General Motors Co.-owned Buick is relying on mobile advertising via Apple’s iPhone for Verizon Wireless to generate buzz around its Buick Achievers Scholarship Program.

Kellogg activates Special K campaign with first mobile apps in US

Published: December 8, 2010

Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

Integrate mobile into existing marketing efforts: panelist

Published: September 29, 2010

NEW YORK – For mobile to be really powerful, it needs to be integrated into the multichannel mix, complementing traditional marketing channels, according to a panelist at the Mobile Ad Summit.

Apple's lack of transparency over iAd campaign metrics frustrates advertisers

Published: August 17, 2010

NEW YORK – Apple has frustrated clients using its iAd advertising platform with a lack of transparency about campaign metrics, according to panelists at the Digiday:Apps conference.

Emirates airline sponsors Destination: Bollywood SMS initiatives

Published: April 5, 2010

Emirates, a major airline based in the Middle East, has launched the first Bollywood variety show to be fully produced and aired exclusively in North America—and there is a mobile component.

Procter & Gamble’s Tampax engages teenage girls on mobile

Published: January 27, 2010

Procter & Gamble is using mobile to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand.

Handset makers sued over alleged patent infringement

Published: May 7, 2009

Fractus S.A. of Barcelona, Spain, is suing mobile phone manufacturers Samsung, LG, RIM, Pantech, Kyocera, Palm, HTC, Sharp, UTStarcom and Sanyo for allegedly infringing nine patents.