Tag: Starwood Hotels

Total Results: 5

Intersection of social media and mobile essential: L�Oreal exec: Published: October 5, 2011; NEW YORK � Executives speaking at the IAB Mix Conference and Expo pointed to mobile's natural role within social media and the importance of using mobile to capture consumer interaction.
Reebok mobile video campaign claims 50 percent CTR: Published: November 6, 2009; Reebok issued a call-to-action asking consumers to view a mobile video and enter a sweepstakes by opting-in to the brand�s mobile database, achieving close to a 50 percent click-through rate.
Westin Hotels launches mobile site to reach travelers: Published: September 25, 2009; Mega hotel chain Westin Hotels and Resorts has rolled out a mobile-optimized Web site to let consumers make reservations via their handsets, anytime, anywhere.
How will Publicis' acquisition of Microsoft's Razorfish impact mobile?: Published: August 11, 2009; Publicis Groupe SA's desire to acquire digital marketing agency Razorfish from Microsoft Corp. will bolster the French advertising holding company's mobile brain trust.
Starwood Hotels goes mobile: Published: October 20, 2008; Starwood Hotels & Resorts has gone mobile to extend the value of its online services to business travelers who are Preferred Starwood Guests.