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Tag: Steen Andersson


Total Results: 5

Targeting youth on mobile: adidas, Nickelodeon, Sony
Published: August 25, 2008
The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own challenges.
MSN Mobile runs new campaign for traffic
Published: June 20, 2008
Microsoft Corp. is running a multichannel campaign to drive traffic to its MSN Mobile WAP site.
Mobile Marketing Association rolls out heavyweights for New York forum
Published: May 23, 2008
What's a month without a mobile event? But next month's Mobile Marketing Forum June 10-11 should bring to New York the mobile marketing industry's great and good.


A delegate’s opinion on the first day at CTIA
Published: April 1, 2008
LAS VEGAS – Steen Andersson, cofounder of 5th Finger, is an industry veteran who's attended CTIA Wireless conferences in the past. How did the first day of this year’s event shape up for him?

5th Finger shows full hand in U.S.
Published: January 29, 2008
A year after entering the United States, mobile service provider 5th Finger has formally launched in this market, targeting advertising agencies seeking mobile campaign help.
Gain A New Perspective