Tag: Steen Andersson

Total Results: 10

3 mistakes to avoid when planning holiday 2011 campaigns

Published: July 14, 2011

By Steen Andersson

As this year’s holiday season approaches I thought I would share some valuable make-it-or-break-it lessons from my decade of experience.

It’s time for bricks-and-mobile

Published: March 15, 2011

By Steen Andersson

There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.

SanDisk exec: Brands should use mobile to extend reach worldwide

Published: June 17, 2010

NEW YORK – Brands need to leverage one global strategy for mobile and then adapt and deploy it locally, according to a SanDisk executive at the Digital Marketing Days Conference & Expo.

Last-minute mobile efforts before Christmas

Published: December 22, 2009

By Steen Andersson

Black Friday and Cyber Monday have come and gone. You have this week left to convert more shoppers to buyers and meet holiday sales goals before Santa and you call it a day.

Coca-Cola’s SMS opt-ins increasing 5-10 percent monthly: Study

Published: September 14, 2009

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods offerings in mobile marketing.

Targeting youth on mobile: adidas, Nickelodeon, Sony

Published: August 25, 2008

The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own challenges.

MSN Mobile runs new campaign for traffic

Published: June 20, 2008

Microsoft Corp. is running a multichannel campaign to drive traffic to its MSN Mobile WAP site.

Mobile Marketing Association rolls out heavyweights for New York forum

Published: May 23, 2008

What's a month without a mobile event? But next month's Mobile Marketing Forum June 10-11 should bring to New York the mobile marketing industry's great and good.

A delegate's opinion on the first day at CTIA

Published: April 1, 2008

LAS VEGAS -- Steen Andersson, cofounder of 5th Finger, is an industry veteran who's attended CTIA Wireless conferences in the past. How did the first day of this year's event shape up for him?

5th Finger shows full hand in U.S.

Published: January 29, 2008

A year after entering the United States, mobile service provider 5th Finger has formally launched in this market, targeting advertising agencies seeking mobile campaign help.