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Tag: Stephanie Bauer Marshall


Total Results: 3

Location-based marketing can increase average order value, frequency, loyalty
Published: March 29, 2011
While privacy concerns persist, adding a location component to a campaign gives mobile marketers the opportunity to increase the relevancy of their messages and make them immediately actionable.
Mobile advertising is a priority: MMF carrier panel
Published: June 4, 2009
NEW YORK - Is mobile advertising becoming more of a priority for wireless carriers? Signs point to yes.
Carriers cite Burger King, 1-800-Flowers campaigns to make case for on-deck
Published: June 12, 2008
NEW YORK -- Reps from Verizon Wireless and AT&T touted Burger King and 1-800-Flowers on-deck mobile efforts where the carriers played a key role in the campaigns' engagement and response.