Tag: Stephen Burke

Total Results: 4

Tablets are key to driving conversion: Resource Interactive exec: Published: January 18, 2012; NEW YORK � Tablets will be the next wave of mobile devices to drive conversion for brands, according to an executive from Resource Interactive at the NRF 101st Annual Convention & Expo.
Are storefront mobile calls to action effective in driving in-store holiday traffic?: Published: November 16, 2011; Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.
Fox Mobile adds vertical paid search to Jamba, Jamster: Published: February 26, 2009; Fox Mobile Distribution's consumer brand content sites Jamba and Jamster have deployed the MCN's allwords vertical paid search programs across multiple markets worldwide.
How content providers can profit from mobile search on- and off-portal: Published: October 15, 2008; By Stephen Burke
Mobile users don't buy what they can't find and content providers can't survive if they have to spend more of their marketing budgets on costly, imprecise mass media and Web promotions.