Tag: Stephen King
Total Results: 2
- Americans want to move toward an opt-in paradigm: panelist
- Published: July 2, 2010
- NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.
- Reinstatement of $90M lawsuit against Simon & Schuster may affect SMS marketing
- Published: June 23, 2009
- A federal court has reinstated a $90 million class-action lawsuit against book publisher Simon & Schuster for an SMS promotion related to author Stephen King's "The Cell" horror novel.
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