Tag: Stephen Saiz
Total Results: 4
- Disney strengthens smartphone strategy to drive revenue
- Published: July 27, 2010
- The Walt Disney Co. has a sophisticated mobile strategy, using free applications to create buzz for upcoming movie launches while it drives sales of paid mobile games and applications.
- Disney app creates buzz for film launch, drives mobile content sales
- Published: June 18, 2010
- Disney has launched an application for the Apple iPhone and iPod touch as a key element in its marketing strategy for the Toy Story 3 movie.
- Disney continues to expand paid app portfolio
- Published: May 20, 2010
- Disney has expanded its paid application portfolio as part of its ongoing strategy to entertain consumers wherever they may be.
- Disney releases Alice in Wonderland app to support movie release
- Published: March 4, 2010
- Disney Interactive Studios has launched the “Alice in Wonderland – An Adventure Beyond the Mirror,” application to support the movie’s debut.
_2.gif&contenttype=gif "click here to read our manifesto")
Follow us on Twitter