Tag: Steve Leonard
Total Results: 2
- Making short codes the call to action in ads
- Published: April 16, 2009
- By Steve Leonard
Remember when every commercial or print advertisement started to include a URL for more information? Mobile marketing is ready to claim that spotlight with short codes.
- Mobile marketing lacks industry collaboration: Motricity survey
- Published: June 13, 2008
- While there's significant interest in mobile marketing, the channel will not realize its potential for growth until there is greater collaboration across the mobile ecosystem.
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