Tag: Steve Siegel

Total Results: 5

How can brands get their apps noticed?: Published: August 14, 2009; NEW YORK - Is mobile advertising the best way to promote the distribution and discovery of branded smartphone applications?
What did attendees think of the IAB mobile conference?: Published: July 14, 2009; NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.
Simplicity key to success in mobile: Published: July 14, 2009; NEW YORK -- Having an effective presence on mobile is all about simplicity, according to a panel of experts at IAB's "Marketplace-Mobile" conference at the Roosevelt Hotel.
Mobile response rates higher than Internet: ad:tech panelist: Published: November 6, 2008; NEW YORK - Brands that leverage the mobile Web, SMS, applications, video and telelvision-based advertising to interact with consumers via mobile are seeing high response rates and better brand recognition.
"Got Milk?"goes mobile for "White Gold"teen milk campaign: Published: October 29, 2008; The California milk industry has turned to mobile to promote milk to teens.