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Tag: Steve Smith


Total Results: 3

GEICO expands branded mobile content offerings to increase customer touchpoints
Published: December 14, 2010
Auto insurer GEICO provides coverage to more than 10 million people in the United States, and now it is using a commerce-enabled application for Windows Phone 7 to connect with them.
How to monetize mobile inventory: ThinkMobile panelists
Published: March 19, 2009
NEW YORK - As mobile has proved to be a unique channel, the dedicated mobile ad networks need to keep differentiating themselves.
Mobile marketers react to economic slowdown: Part VI
Published: November 20, 2008
This is the sixth part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?