Tag: Steve Spiro

Total Results: 11

Females download twice as much mobile content than males: Study

Published: May 11, 2010

Females continue their dominance on mobile, accounting for 67 percent of downloads across Myxer’s platform in April.

BlackBerry continues smartphone dominance across US: Myxer

Published: April 9, 2010

While Apple’s iPhone and Google’s Android are getting the most buzz, Research In Motion’s BlackBerry has shown impressive results and rapid growth, according to Myxer’s latest BoomBox report.

Lil Wayne promo on Myxer leads to 20 percent increase in DVD sales

Published: March 18, 2010

Music producer Quincy Jones III launched a campaign on Myxer that used ad-supported mobile entertainment to drive sales of Lil Wayne DVDs.

Estee Lauder courts women with mobile holiday wish-list sender

Published: December 23, 2009

Estee Lauder, a manufacturer of cosmetics and skincare products, has launched a mobile storefront where users can go to send gift ideas via a wish list to friends and family during the holidays.

Lionsgate taps mobile for Crank 2 content distribution

Published: October 27, 2009

Movie and television giant Lionsgate Home Entertainment is letting owners of the Crank 2: High Voltage Blu-Ray disc access ringtones and mobile wallpapers related to the film.

Artist Guy Harvey launches mobile content channel with Myxer

Published: August 12, 2009

Guy Harvey Inc., headed by marine wildlife artist and conservationist Guy Harvey, has launched a branded channel on Myxer's mobile entertainment platform.

Ford revs up mobile campaign for 2010 Mustang launch

Published: June 25, 2009

Ford Motor Co. has rolled out a multi-faceted mobile campaign that includes branded content and mobile advertising to promote the launch of the 2010 Mustang.

Ad-supported mobile content outpacing subscriptions: Myxer

Published: April 15, 2009

Myxer claims that tough economic times are driving more and more consumers to free, ad-supported mobile content, as opposed to subscription-based models.

Ping Mobile signs Myxer as authorized reseller

Published: March 9, 2009

Mobile agency Ping Mobile has announced a partnership with Myxer to offer mobile marketing and advertising services for Myxer's advertisers and interactive agency partners.

McDonald's uses mobile to push McRib sandwich

Published: October 28, 2008

McDonald's Corp. today launches a new integrated Web-to-mobile campaign to promote its McRib sandwich.