Tag: Steve Spiro

Total Results: 8

Estee Lauder courts women with mobile holiday wish-list sender

Published: December 23, 2009

Estee Lauder, a manufacturer of cosmetics and skincare products, has launched a mobile storefront where users can go to send gift ideas via a wish list to friends and family during the holidays.

Lionsgate taps mobile for Crank 2 content distribution

Published: October 27, 2009

Movie and television giant Lionsgate Home Entertainment is letting owners of the Crank 2: High Voltage Blu-Ray disc access ringtones and mobile wallpapers related to the film.

Artist Guy Harvey launches mobile content channel with Myxer

Published: August 12, 2009

Guy Harvey Inc., headed by marine wildlife artist and conservationist Guy Harvey, has launched a branded channel on Myxer's mobile entertainment platform.

Ford revs up mobile campaign for 2010 Mustang launch

Published: June 25, 2009

Ford Motor Co. has rolled out a multi-faceted mobile campaign that includes branded content and mobile advertising to promote the launch of the 2010 Mustang.

Ad-supported mobile content outpacing subscriptions: Myxer

Published: April 15, 2009

Myxer claims that tough economic times are driving more and more consumers to free, ad-supported mobile content, as opposed to subscription-based models.

Ping Mobile signs Myxer as authorized reseller

Published: March 9, 2009

Mobile agency Ping Mobile has announced a partnership with Myxer to offer mobile marketing and advertising services for Myxer's advertisers and interactive agency partners.

McDonald's uses mobile to push McRib sandwich

Published: October 28, 2008

McDonald's Corp. today launches a new integrated Web-to-mobile campaign to promote its McRib sandwich.

The Orchard mobilizes its online catalog with Myxer

Published: July 11, 2008

Myxer tapped digital music and entertainment provider, The Orchard, to expand its mobile content library with the addition of new ringtones.