Tag: Steve Timpson

Total Results: 9

What is the current thinking on mobile commerce?

Published: August 16, 2011

By Steve Timpson

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.

IKEA rolls out iAd campaign to drive app downloads

Published: August 10, 2011

IKEA is driving consumers to download its new catalog app via an iAd campaign that leads users straight to Apple’s App Store.

How to embrace mobile Web for maximum reach and sales

Published: April 8, 2011

As smartphone adoption increases steadily and HTML5 expands the possibilities of the mobile Web, savvy marketers are embracing the mobile Internet for maximum brand reach and to drive sales in more ways than one.

What should top CMOs' mobile marketing to-do list for 2011?

Published: January 7, 2011

The holidays have come and gone, 2011 is here. So, what should be on the agenda for brands and retailers in terms of mobile marketing and commerce for the year ahead?

Mobile drives incremental sales from on-the-go consumers: panel

Published: July 13, 2009

NEW YORK - Mobile commerce is the next frontier of retail, targeting on-the-go consumers for impulse purchases, according to a panel at last week's Mobile Commerce Spotlight.

10 tips for holiday mobile commerce planning

Published: July 9, 2009

By Steve Timpson

What are you and your company doing with the approaching festive holiday season to capture more share of wallet through your customer's mobile phone? Here are some key tips.

Retailers in SMS window need time to catch up with technology

Published: May 8, 2009

By Steve Timpson and Marci Troutman

We now hear about the new 4G phone coming out. Heck, most people don't understand 3G or any other G, just that 4G is ‘One Louder" than 3G and that must be better. But is it?

Why a layered privacy policy matters for mobile sites and campaigns

Published: February 19, 2009

By Marci Troutman and Steve Timpson

Research in both the corporate and government sectors have shown that multilayered notices build both trust and confidence in the consumer.

Calling for a two-site strategy

Published: October 21, 2008

By Marci Troutman and Steve Timpson

What a world we live in. The poet and philosopher George Santayana said, "Those who cannot remember the past are condemned to repeat it."