Tag: Steven Gray

Total Results: 4

Mobile will play pivotal role in 2012 political campaigns: Published: January 10, 2012; In the 2008 presidential elections, President Obama�s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?
IHOP sees 10 percent mobile coupon redemption rate: Published: April 1, 2010; Opt-in databases, mobile coupons and loyalty programs are at the top of the list of successful mobile marketing tactics for retail brands, according to an IHOP franchisee.
Big City Burrito sees traffic from mobile coupons: Published: February 3, 2009; In running a mobile coupon campaign, burrito restaurant chain Big City Burrito learned a valuable lesson: Be careful what you wish for.
Shared mail giant Money Mailer to offer mobile coupons: Published: May 20, 2008; Money Mailer, one of the leaders in the direct mail coupon space, is now entering mobile as it launches the new Money Mailer Direct Marketing division.