Tag: Steven Rosenblatt

Total Results: 9

Clash of the titans: ad networks square off at Mobile Ad Summit

Published: September 23, 2009

NEW YORK - Four mobile ad network executives attempted to best each other with verbal jabs and tout their respected company's services during the Mobile Ad Summit.

Apple's iPhone gave birth to current mobile ad landscape: Industry execs

Published: September 14, 2009

Saying that Apple's iPhone has had a tremendous impact on the mobile marketing and advertising industry is an understatement, according to industry executives.

Automotive brands Volvo, Kia accelerate mobile initiatives

Published: September 9, 2009

Ford Motor Co.’s Volvo, Hyundai’s Kia Motors and automotive brands in general are increasingly leveraging the mobile channel despite the current economic climate.

Kmart media placement with carrier targeting proves effective: IAB panel

Published: July 14, 2009

NEW YORK -- A national campaign to promote the Protégé line of basketball shoes, sold exclusively at Kmart stores, incorporated a mobile call to action and generated a 1.5 percent click-through rate.

MobileMix panel confirms growing marketer interest in mobile

Published: April 22, 2009

SAN FRANCISCO -- Examples of brands deploying mobile marketing campaigns and sites and a reality check is what marketing executives got attending an ad:tech MobileMix session.

Microsoft partners with Quattro for mobile advertising

Published: January 13, 2009

Mobile ad network Quattro Wireless has partnered with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign.

Mobile marketers react to economic slowdown: Part V

Published: November 19, 2008

This is the fifth part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?

Obama uses mobile to encourage supporters to vote early

Published: November 5, 2008

The Obama campaign used mobile advertising such as banners and text-message ads to reach supporters and encourage them to vote early.

Quattro, uLocate launch in-app advertising medium

Published: September 10, 2008

Mobile ad network Quattro Wireless has partnered with uLocate, a publisher of mobile location-based services, to give brands more opportunities in advertising.