Tag: Sting

Total Results: 39

BBDO North America exec: TV is golden medium, not mobile

Published: September 16, 2011

NEW YORK – A BBDO North America executive at the TVB Forward conference said that television should be the core of every campaign.

Little value in delivering mobile-only content: CTIA panelist

Published: March 25, 2011

ORLANDO, FL – An HTC executive on a Mobile Entertainment Forum panel at CTIA Wireless 2011 said that it is all about multiscreen delivery and there is little value in delivering mobile-only content.

Sprite activates NBA Slam Dunk sponsorship with mobile initiative

Published: March 7, 2011

Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

Using Web site best practice to increase mobile site conversion

Published: February 28, 2011

By Mark Simpson

With smartphone use on the rise, marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy rivals take the lead.

Application-testing mantras for marketers

Published: February 18, 2011

By Eran Yaniv

Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.

Hustler pursues paid content strategy with new Android app

Published: November 12, 2010

LFP Broadcasting LLC, the television and mobile content division of Larry Flynt’s Hustler, has released an application for Google’s Android featuring racy photos and videos.

Radio broadcasting giant taps Vibes to expand mobile initiatives

Published: October 21, 2010

Entercom Communications, the nation’s fifth-largest radio broadcaster, tapped Vibes Media to help it develop and strengthen consumer relationships through mobile.

CNN takes fifth place: 2010 Mobile Publisher of the Year

Published: October 18, 2010

Time Warner’s CNN has placed fifth in Mobile Marketer’s Mobile Publisher of the Year awards.

Gap Casting Call contest relies on mobile app to encourage participation

Published: September 30, 2010

Preppy retailer Gap is using the mobile channel to encourage participation in its annual Casting Call contest that seeks the next faces of babyGap and GapKids.

Business directory Free411 monetizes Android 10-times better than iPhone

Published: August 19, 2010

Location-based mobile business directory Free411 claims it monetizes consumers who use its Android application ten times better than those on its iPhone offering.