Tag: Storm

Total Results: 32

Coca-Cola drives product awareness with cross-platform ad buy on CBS

Published: November 3, 2010

Coca-Cola, Snickers, Home Depot and Ford are driving brand engagement and raising product awareness with advertising across CBS’s mobile sites and applications.

Discovery unleashes rich-media mobile campaign promoting Storm Chasers

Published: October 8, 2010

The Discovery Channel is running rich-media creative promoting its “Storm Chasers” television show across various publishers’ iPhone applications, including WeatherBug, Pandora, Flixster, Variety and TV.com.

Mobile Internet Content Coalition petitions FCC to promote open mobile Internet

Published: May 12, 2010

The Mobile Internet Content Coalition, consisting of 4Info, Myxer and mobileStorm, is petitioning the FCC in support of opening up the mobile Internet.

NFL exec dishes on Verizon Wireless partnership, app launch

Published: April 19, 2010

In time for the 75th NFL Draft, Verizon customers can download NFL Mobile, a new app for select smartphones that gives football fans access to information about their favorite teams and players.

Viacom’s Nickelodeon discloses mobile strategy

Published: March 30, 2010

An executive at kids television giant Nickelodeon discussed the entertainment brand’s mobile applications strategy in an exclusive interview with Mobile Marketer.

Verizon Wireless breaks down resistance to Skype

Published: February 17, 2010

At the 2010 Mobile World Congress in Barcelona, Verizon Wireless and Skype announced a strategic relationship that will bring Skype to the U.S. carrier’s smartphones next month.

GM’s OnStar aims for greater connectivity with Chevy app

Published: January 8, 2010

General Motors is letting owners of the Chevrolet Volt control the electric car and monitor its battery charge level using a mobile application.

Kaiser Permanente cuts patient communication costs with SMS

Published: January 5, 2010

Kaiser Permanente, the nation’s largest nonprofit healthcare provider, is using mobile as a means of cutting costs on its communication infrastructure.

Mobile marketers OK proposed New Jersey bill to ban unsolicited SMS

Published: December 29, 2009

CEOs of leading SMS marketing firms signalled their approval of proposed legislation from New Jersey to stop unsolicited text-message advertisements to residents of the Garden State.

Mobile Commerce Daily - Fossil joins mobile commerce bandwagon

Published: December 8, 2009

Today in Mobile Commerce Daily: Fossil joins mobile commerce bandwagon and ClairMail, Mitek Systems partner for mobile check deposit service.