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Tag: Strategy Analytics

Total Results: 147

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Android’s latest developments offer glimpse of mobile marketing’s future
Published: July 11, 2014
As Google extends its Android mobile operating system into new channels, marketers are getting a glimpse of the what the future could look like in an Android-dominated world.
Freemium apps face pressure from regulators, paid app growth
Published: July 8, 2014
Amazon’s recent decision to not accept a settlement with the Federal Trade Commission over in-application purchases points to growing pressures facing freemium apps as regulators take a closer look at possible misuse and the market for paid apps becomes more clearly defined.
Google’s Android Auto envisions big role for smartphones in connected cars
Published: June 26, 2014
Android Auto, Google’s new connected car play that already has over 40 automaker partners, puts the smartphone front and center so that drivers can access the most up-to-date experiences without having to wait for automakers to bake it in.
Mobile’s in-car radio role could diminish going forward
Published: June 24, 2014
As it makes over motor travel, mobile’s redefining of one of the oldest and most personal aspects of driving – the car radio experience – may be raising more questions than it answers about the prospects for automobile marketers.
Garmin slashes app pricing to better compete against Google
Published: June 18, 2014
Garmin Ltd.’s unveiling of a new $1.99 mobile navigation application is a move to prevent further erosion of its relevance as customers embrace smartphone navigation apps.
Honda’s music push needs personalized in-car experience to win
Published: June 16, 2014
American Honda Motor Co.’s push into music content with a YouTube video channel could help the automaker click with elusive younger buyers, but the brand might generate even greater loyalty by providing a personalized in-car radio experience.
Can Google win mobile commerce with sound authentication?
Published: February 19, 2014
Google’s acquisition of sound-based authentication technology fuels yet another war between Apple and the search giant, but with recent data breaches and a plethora of existing payment options, retailers and brands may not be ready to get on board yet.
Comcast, Time Warner aim to crack open cable's TV Everywhere potential
Published: February 18, 2014
Comcast’s proposed $45 billion merger with Time Warner would provide the kind of scale that cable networks need to compete against broadcasters to make content available across television, mobile phones, tablets and desktops.

Dropping Motorola frees up Google to fix mobile monetization, manufacturer relationships
Published: January 31, 2014
By giving Motorola the boot this week, Google eliminated a big distraction, freeing it up to repair relationships in the Android ecosystem and redouble efforts on the mobile advertising front, where cost per clicks continue to decline and Facebook presents a growing threat.

Google speeds past Apple in race to connected car experiences
Published: January 6, 2014
The connected car could be the next big battleground for the mobile industry, with Google and Apple both aggressively moving to shore up a meaningful role in this quickly growing market.
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