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Tag: Strategy Analytics


Total Results: 169

   Displaying: 1 - 10

Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup
Published: April 10, 2015
While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big search engine’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.
Social network ad spend growth will slow in 2015: report
Published: April 6, 2015
In 2015, the global ad spend on social networks is expected to increase 29 percent and reach $19.8 billion, down from a 41 percent growth rate in 2014, according to a new report from Strategy Analytics.
Google continues pivot to value-add mobile search with insurance shopping site
Published: March 9, 2015
Google’s launch of a site that simplifies automobile-insurance shopping will pressure traditional insurers to engage more effectively with clients on mobile while helping the search giant remain relevant as on-the-go consumers change how product research is conducted.
Facebook’s NYC beacon play could start marketing free-for-all
Published: February 11, 2015
Beacons’ growing acceptance could turn up the competition among the industry’s dominant players and redraw the mobile marketing landscape, fueled by Facebook’s recently announced plan to begin testing a beacon-supported service to deliver information about shops to nearby users in New York.
Proposed FCC rules fail to reflect mobile's role in net neutrality
Published: February 5, 2015
Proposed Federal Communications Commission rules on Internet service in United States homes would be excessive if they treated wireless carriers like 19th-century telephone company monopolists.
Facebook’s beacon play could accelerate seamless mobile moves
Published: February 2, 2015
Facebook’s plan to begin testing a beacon-supported service to deliver information about shops and landmarks to nearby users in New York could change the way marketers connect digital and physical realms on the social networking site.
Google’s mobile ad investments help keep Facebook at bay
Published: January 30, 2015
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
Google, Cablevision mobile service a wake-up call for wireless carriers
Published: January 27, 2015
Google and Cablevision are delivering a hard kick in the pants to the wireless carrier industry’s moribund business model with a plan to prepare new cell phone services, reinforcing a Strategy Analytics report that suggests carriers’ revenue slump represents a missed opportunity to properly address customers’ needs.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
Will Mazda’s 3D mobile ad spare the banner from execution?
Published: January 21, 2015
A Mazda mobile car advertisement that leverages three-dimensional technology to bring the vehicle to life may be what the beleaguered Web banner needs to silence claims that it is past its prime and should be placed on the scrap heap.