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Tag: Strategy Analytics


Total Results: 163

   Displaying: 1 - 10

Google’s mobile ad investments help keep Facebook at bay
Published: January 30, 2015
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
Google, Cablevision mobile service a wake-up call for wireless carriers
Published: January 27, 2015
Google and Cablevision are delivering a hard kick in the pants to the wireless carrier industry’s moribund business model with a plan to prepare new cell phone services, reinforcing a Strategy Analytics report that suggests carriers’ revenue slump represents a missed opportunity to properly address customers’ needs.
Pinterest, Snapchat moves point to challenges of monetizing on social
Published: January 23, 2015
Pinterest’s acquisition of an analytics specialist and Snapchat’s loss of its revenue chief point to smaller social sites’ monetization challenges and how their success will turn on knowing how to effectively target advertising in the footsteps of Facebook and Twitter.
Will Mazda’s 3D mobile ad spare the banner from execution?
Published: January 21, 2015
A Mazda mobile car advertisement that leverages three-dimensional technology to bring the vehicle to life may be what the beleaguered Web banner needs to silence claims that it is past its prime and should be placed on the scrap heap.
Marketers should boost targeting in troubled streaming music industry: report
Published: January 8, 2015
Mobile advertisers should consider how to make ads on mobile more targeted in light of music streaming services’ struggle to be profitable, according to a Strategy Analytics report.
Hyundai’s smartwatch app points to growth of wearables in autos
Published: January 5, 2015
Hyundai will demonstrate its Blue Link smartwatch application with voice recognition at the 2015 International Consumer Electronics Show, becoming the latest automaker to leverage a wearable for features such as remote starting, locking and unlocking doors and remote car-finding.
Ford, AccuWeather keep drivers weather-ready with hyper-local forecasts
Published: December 31, 2014
Ford Motor and AccuWeather are joining forces to let Ford vehicle drivers plan and time trips around weather conditions, enabling AccuWeather’s smartphone app to work with Ford’s AppLink connected car technology.
Ford sees mobile push as key to wooing younger auto buyers
Published: December 30, 2014
Ford Motor is focusing on marketing vehicles not just as transportation but as a technology experience to attract millennial buyers who regard cars as an expensive burden, according to the automaker’s third annual trend report.
Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
Samsung’s Proximity will bring brands, consumers closer via beacon technology
Published: November 14, 2014
Samsung’s launching of Proximity, a mobile marketing platform that works with beacon technology, will enable a more direct relationship between brands and consumers while giving marketers a viable alternative to Apple’s ever-popular iBeacon in an enlarged beacon marketplace.