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Tag: Strategy Analytics

Total Results: 141

   Displaying: 1 - 10

Can Google win mobile commerce with sound authentication?
Published: February 19, 2014
Google’s acquisition of sound-based authentication technology fuels yet another war between Apple and the search giant, but with recent data breaches and a plethora of existing payment options, retailers and brands may not be ready to get on board yet.
Comcast, Time Warner aim to crack open cable's TV Everywhere potential
Published: February 18, 2014
Comcast’s proposed $45 billion merger with Time Warner would provide the kind of scale that cable networks need to compete against broadcasters to make content available across television, mobile phones, tablets and desktops.

Dropping Motorola frees up Google to fix mobile monetization, manufacturer relationships
Published: January 31, 2014
By giving Motorola the boot this week, Google eliminated a big distraction, freeing it up to repair relationships in the Android ecosystem and redouble efforts on the mobile advertising front, where cost per clicks continue to decline and Facebook presents a growing threat.

Google speeds past Apple in race to connected car experiences
Published: January 6, 2014
The connected car could be the next big battleground for the mobile industry, with Google and Apple both aggressively moving to shore up a meaningful role in this quickly growing market.
Fingerprinting trumps facial recognition for mobile marketers’ 2014 priorities
Published: December 16, 2013
With the launch of Apple’s iPhone 5S and more consumer acceptance around using mobile for authentication this year, marketers will leverage mobile fingerprinting in 2014 to supercharge their strategies. However, with Facebook and L’Oreal betting on facial recognition, the technology should not be counted out completely.
Smartphone makers turn up heat on advertising with differing results
Published: November 11, 2013
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal.
Can Apple, Microsoft reinvent mobile businesses with phablets?
Published: October 16, 2013
As the rumors heat up that Apple is developing a phone-tablet hybrid that will compete head-on with Samsung, Microsoft and HTC, phablets are emerging as a way for manufacturers to jumpstart sales.
Samsung sharpens focus on image-conscious audience with curved screen
Published: October 1, 2013
Samsung’s expected launch of a curved screen later this month could open up new ways for marketers to reach users, and it is also another example of how Samsung is trying to gain an edge over the competition by being first with new innovations.
Verizon, Vodafone deal points to move toward integrated wireline, wireless services
Published: September 4, 2013
Verizon’s move to acquire the 45 percent stake in its wireless operations owned by Vodafone underscores the growing focus on integrated wireline, wireless services for United States carriers.

Why do retailers insist on coming out with their own mobile devices?
Published: August 23, 2013
Tesco and 7-Eleven are the latest retailers hoping to find success with mobile devices bearing their brand even as others have tried and failed with similar strategies.

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