Tag: Style

Total Results: 14

Lifestyle Family Fitness lets users stay on top of gym goals via mobile site

Published: February 21, 2012

Lifestyle Family Fitness has rolled out a mobile site to let busy gym-goers find the nearest club or browse a class schedule on the go.

Time Inc., Hachette execs go head-to-head on mobile Web versus app debate

Published: October 22, 2010

NEW YORK – While Time Inc. and Hachette Filipacchi Media both have mobile Web sites and applications, executives from each company took different stances on the debate at Netbiscuits Partner Day 2010.

Saks Fifth Avenue drives consumers in-store via location-based promotions

Published: September 21, 2010

Saks Fifth Avenue is driving consumers in-store via an offer for Nars lipstick after checking into any of the retailer’s participating locations on Foursquare.

Sears breaks socially enhanced back-to-school mobile effort

Published: August 4, 2010

Sears, Roebuck and Co. is placing mobile social media at the center of a campaign targeting teens and tweens during the back-to-school shopping season.

Western Union expands Mobile Vendor Program to spread money-transfer services - Mobile Commerce Daily

Published: February 22, 2010

Today in Mobile Commerce Daily: Western Union expands Mobile Vendor Program to spread money-transfer services; Fifth Third Processing Solutions taps Transaction Wireless for gift cards.

TNA Wrestling pins down mobile as key to marketing strategy

Published: February 3, 2010

Total Nonstop Action Wrestling is using the mobile channel to engage fans as part of its multichannel marketing strategy.

Pizza Hut iPhone app generates $1M in sales

Published: October 30, 2009

After being live in the App Store for three months, the Pizza Hut application for Apple’s iPhone and iPod touch has surpassed $1 million in sales.

AP targets writers, students with Stylebook iPhone app

Published: September 30, 2009

The Associated Press has launched the 2009 AP Stylebook application for the iPhone and iPod touch targeting writers and college students.

Coca-Cola’s mobile lifestyle program returns for second season

Published: September 22, 2009

Diet Coke’s “Style Series” lifestyle program is back for a second season and is being promoted once again via mobile, online and outdoor advertising.

Mobile media: A year at a glance

Published: December 31, 2008

In 2008 many large media brands leveraged the mobile channel to extend their reach and to have an additional means for monetization.