Tag: Subway

Total Results: 16

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

Subway sponsors ING New York City Marathon app with location-based deals

Published: October 25, 2011

Fast food restaurant Subway is sponsoring the Mobile Spectator app that is running for spectators and participants in the ING New York City Marathon to offer location-based deals.

Subway to let consumers tap-to-pay for meals via contactless payments initiative

Published: October 10, 2011

Restaurant franchise Subway is strengthening its position in the mobile space via a new initiative that will let consumers pay for their meal by tapping a MasterCard PassPass-enabled device or card at the register.

Subway continues mobile ordering push via optimized site, app

Published: July 29, 2011

Restaurant franchise Subway will be rolling out a mobile-optimized site and application this summer that lets consumers design their favorite sandwich and order meals.

Subway franchisees ramp up mobile presence via geo-targeted SMS campaign

Published: July 22, 2011

Select franchisees of fast food chain Subway are targeting hungry consumers and letting them opt-in to an SMS service that pushes offers when they approach a local store.

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.

Subway breaks in-app ad campaign for Fiery Footlong subs

Published: August 23, 2010

Subway is running a mobile ad campaign within one of ESPN’s newest applications to promote its Fiery Footlong subs and to build up its consumer database.

Apps effective marketing vehicles: CTIA panelist

Published: March 23, 2010

LAS VEGAS - Applications can serve as a highly effective mobile marketing medium, providing brands several opportunities in terms of mobile advertising and cataloging consumer goods.

Dallas BBQ launches SMS call-to-action subway spots

Published: November 9, 2009

Regional restaurant chain Dallas BBQ has placed an SMS call-to-action in out-of-home advertisements featured throughout New York City’s subways.

Subway, Toyota buy all Yahoo Fantasy Football ad inventory

Published: October 12, 2009

Subway and Toyota have bought the ad inventory for the entire NFL season across Yahoo’s various Fantasy Football platforms—the wired and mobile Web sites and iPhone application.