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Tag: Sumotext


Total Results: 28

   Displaying: 1 - 10

Texting lives on, despite rise of OTT: experts
Published: August 21, 2014
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.
Net neutrality overturn could dampen mobile Web innovation
Published: January 16, 2014
While the United States Appeals Court's striking down the Federal Communications Commissionís net neutrality rule this week favors big brands that have the money to pay carriers for increased data costs, the new rule could also cause services such as Netflix to hike up subscription prices.
Premium SMS flameout opens door to improved opt-in rates
Published: November 25, 2013
With AT&T, Sprint, T-Mobile and Verizon all dropping most premium SMS billing, this could open the door to higher opt-in rates for mobile programs and the loosening of regulation around these programs.

Panic not necessary for compliant SMS messaging programs
Published: October 11, 2013
By Tim Miller

There is a small minority of marketers that is interpreting the new TCPA rules to imply that everyone must start over and re-opt-in everyone in their database, essentially wiping out years of investment in MMA- and CTIA-compliant, consumer-centric, best-practice marketing.

Many marketers unprepared as deadline looms for new SMS guidelines
Published: September 26, 2013
Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines.
SMS marketing to get a boost from dismissal of pivotal law suit
Published: August 19, 2013
In a potential game-changer for the use of SMS by brands, a judge has dismissed several suits alleging patent infringement by The New York Times, JCPenney and others because of their use of hyperlinks in text messages.

Amazonís push notification service needs more than low-ball pricing
Published: August 15, 2013
Amazon said this week that it is adding push notifications to its Web services for developers, reflecting the significant growth in the mobile application market and related services.

Corona anchors summer campaign with mobile photo-sharing campaign
Published: June 3, 2013
Corona is focusing on photo-sharing through mobile Web and MMS this summer with a campaign that gives fans a chance to be featured in the beer brandís upcoming marketing initiatives.
Text spam promising free Walmart gift cards focus of FTC complaint
Published: March 8, 2013
The Federal Trade Commission initiated an assault against spam text messages, filing complaints against 29 defendants accused of collectively sending more than 180 million unwanted text messages to consumers.
SMSí biggest achievement is proving that mobile marketing works
Published: December 3, 2012
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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