Tag: Sumotext

Total Results: 16

Ad:tech attendees claim mobile taking up more of brands' marketing budgets

Published: November 14, 2011

NEW YORK – Attendees at ad:tech agreed that unlike past years, brands and marketers have finally embraced mobile and are continually adding it to their marketing mix.

Mobile key engine to bolster in-store traffic: panelist

Published: May 13, 2011

NEW YORK - Mobile is not only effective as a transaction platform itself, but also as a traffic driver to retail stores and online, per panelists at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

T-Mobile makes changes to short code provisioning process

Published: May 6, 2011

T-Mobile USA sent out an alert to clients regarding policy changes for standard-rated campaigns, refund rates and a price cap increase that may have several implications for the industry.

Is there a point to QR codes in an SMS-dependent society?

Published: March 17, 2011

QR codes are increasingly incorporated into existing branded marketing collateral to increase engagement. But, adding an SMS call to action to media can also connect consumers to richer experiences, so is there really a need for QR codes?

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

Published: February 15, 2011

Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

T-Mobile SMS rate hike raises anti-trust issues

Published: September 22, 2010

With the industry in an uproar over T-Mobile’s impending SMS rate increases, mobile marketers are accusing the carrier of creating an unlevel playing field and violating anti-trust laws.

Mobile marketing best practices for Labor Day weekend

Published: August 9, 2010

Alas, the salad days of summer are almost over, which means that marketers need to have a solid game plan for using mobile to promote sales and drive foot traffic during Labor Day weekend.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK – Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

Mobile marketers OK proposed New Jersey bill to ban unsolicited SMS

Published: December 29, 2009

CEOs of leading SMS marketing firms signalled their approval of proposed legislation from New Jersey to stop unsolicited text-message advertisements to residents of the Garden State.

What does MMA CEO’s resignation mean for mobile marketing?

Published: December 9, 2009

The MMA announced that global president/CEO Mike Wehrs will resign effective Dec. 31 after having led the association for just one year. So where does this leave the industry?