Tag: Sumotext

Total Results: 18

Mobile marketers OK proposed New Jersey bill to ban unsolicited SMS

Published: December 29, 2009

CEOs of leading SMS marketing firms signalled their approval of proposed legislation from New Jersey to stop unsolicited text-message advertisements to residents of the Garden State.

What does MMA CEO’s resignation mean for mobile marketing?

Published: December 9, 2009

The MMA announced that global president/CEO Mike Wehrs will resign effective Dec. 31 after having led the association for just one year. So where does this leave the industry?

Leads hotter at DMA09’s Mobile Marketing HotSpot: Sumotext’s Miller

Published: October 20, 2009

By Jodie Solomon

SAN DIEGO – Exhibitors at DMA09’s Mobile Marketing HotSpot opine on traffic and Neustar's Matthew Valleskey speaks over a Mariachi band at an Acxiom thought-leadership event on mobile.

Mobile powerful loyalty/CRM tool: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Getting consumer consent for on-the-spot or time-sensitive alerts, discounts, tickets or coupons is what makes mobile the most powerful tool for loyalty marketing.

Breaking news: T-Mobile drops double opt-in for SMS

Published: November 18, 2008

T-Mobile USA Inc., the nation's third-largest wireless carrier, has dropped its requirement for double opt-in for recurring Standard Rate commercial text messages sent to its subscribers.

Verizon rescinds decision to levy SMS fee hike Nov. 1

Published: October 23, 2008

Verizon Wireless has told SMS aggregators it will not impose a new 3-cent transaction fee for every outbound SMS message sent to its subscriber base starting Nov. 1.

Exclusive: Verizon Wireless transaction fee could affect SMS text messaging

Published: October 9, 2008

Verizon Wireless' decision to levy a 3-cent transaction fee for every outbound SMS message sent to its subscriber base could potentially threaten the viability of legitimate text messaging.

Obama campaign to announce VP choice by text

Published: August 12, 2008

Presidential candidate Barack Obama's campaign will soon announce his choice of vice president through email and text message in a deft move that will also balloon his database.