Tag: Super

Total Results: 59

41pc of Super Bowl ad searches came from mobile: Google

Published: February 9, 2012

Mobile search proved to be effective during this week’s Super Bowl XLVI with a whopping 41 percent of searches around the game’s Super Bowl advertisements coming from mobile devices, according to findings from Google.

Mobile passes and fails during Super Bowl XLVI

Published: February 7, 2012

While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

Super Bowl XLVI: How marketers dropped the mobile ball – yet again

Published: February 7, 2012

By Jeff Hasen

Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”

Mobile upsets TV in Super Bowl marketing showdown

Published: February 6, 2012

Brands such as Chevy and Pepsi scored their own touchdowns during yesterday’s Super Bowl game with second-screen experiences that took advantage of the growing number of football fans who engaged with their mobile devices while they watched the game on television.

56pc of smartphone owners plan to use device during the Super Bowl: IAB

Published: February 3, 2012

Fifty-six percent of smartphone owners said they planned to use their device while watching the Super Bowl XLVI, according to a new report from IAB.

PepsiCo taps mobile, social TV check-ins for digital Super Bowl initiative

Published: February 2, 2012

Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.

How apps drive Super Bowl engagement opportunities

Published: February 2, 2012

By Kalie Kimball-Malone

It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.

Subway sponsors mobile game to attract Super Bowl viewers

Published: February 1, 2012

Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

Mobile during Super Bowl XLVI: Benched or in the game?

Published: January 9, 2012

In January 2011 industry experts predicted that mobile would have a seat at the table during Super Bowl XLV and they were wrong. Will history repeat itself?

Unilever enters mobile deals arena with Groupon partnership

Published: August 1, 2011

Unilever has teamed up with Groupon for a daily deals promotion that integrates in-store redemption at Jewel-Osco stores.