Tag: Susan Marshall

Total Results: 10

SMS case study: The CW

Published: December 9, 2009

See how The CW used SMS to build awareness and a promote its television drama "The Vampire Diaries."

ChaCha expands mobile coupon service

Published: November 18, 2009

ChaCha’s new mobile-coupon site has launched new features such as On Demand and Send to Phone functions for mobile consumers.

Do summer vacations drive mobile Web browsing?

Published: August 26, 2009

A recent study by Opera Mini found that Web usage spikes in the summer months. Mobile Marketer interviewed industry experts for their opinion on why this is happening.

Paramount Pictures mobile campaign for new movie increases awareness

Published: July 29, 2009

Paramount Pictures ran a mobile search campaign to increase awareness around the movie premiere of "Transformers: Revenge of the Fallen."

ChaCha voice search outperforms Google, Yahoo: MSearchGroove

Published: July 23, 2009

ChaCha's voice search comes out on top when matched against Google and Yahoo's voice-enabled search applications on the iPhone, according to a performance analysis by MSearchGroove.

It's not just about Google and Yahoo anymore: ChaCha

Published: December 11, 2008

According to Nielsen, ChaCha is the fastest growing SMS mobile search service for the second consecutive quarter, capturing more than 28 percent of the market.

ChaCha partners with AT&T

Published: December 4, 2008

AT&T and ChaCha have announced a strategic relationship in which the mobile search services provider will use a cobranded greeting and promote the carrier when consumers call 1-800 2ChaCha.

Lifetime Television network advertises on ChaCha SMS answers service

Published: November 4, 2008

Lifetime Television partnered with Chacha for a mobile advertising campaign meant to drive awareness and viewers to its made-for-TV movie, "Sex, Lies in Sin City."

ChaCha, Rock the Vote partner to educate young voters

Published: October 20, 2008

With the general elections just a few weeks away, ChaCha and Rock the Vote are teaming up to inform and engage young voters.

ChaCha answers 27M search queries since launch

Published: September 19, 2008

ChaCha, the human-powered mobile answers service, claims it has captured 7 percent of the mobile text-to-search market with a quarterly growth rate of more than 800 percent.