Tag: T Mobile

Total Results: 72

Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day

Published: March 5, 2010

NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.

Standardization is vital to mobile progress; IAB honors 3 mobile execs

Published: February 22, 2010

The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.

Ace Hardware mobile ads drive 60 percent increase in brand awareness

Published: February 11, 2010

Ace Hardware ran a mobile advertising campaign this holiday season to drive increased store traffic and keep up with the demand of loyal customers.

How Haiti changed mobile forever

Published: January 19, 2010

By Gary Schwartz

Historically, mobile business has been driven by unassuming but universally adopted communication services such as SMS. Haiti and the American Red Cross underscore this.

Webinar: Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010

Published: January 14, 2010

Register for this free webinar discussing mobile's performance over the holidays, brands that got it right, lessons learned and best practice for 2010. Panelists from CNN, ESPN Mobile, R/GA and sponsor Millennial Media.

Google buys AdMob and Apple takes Quattro bite. Now what?

Published: January 6, 2010

By Gary Schwartz

Maybe it would be overly simplistic or apologetic to say that up until the $1 billion-drop we were all just building network and waiting.

Coca-Cola: Mobile integral to 360-degree marketing strategy

Published: December 24, 2009

The Coca-Cola Co. has launched an application to promote its Sprite brand, emphasizing that mobile has become an integral part of its 360-degree marketing strategy.

Boost Mobile calls out other carriers in Santa TV ad

Published: November 25, 2009

Boost Mobile, the prepaid division of Sprint Nextel, is accusing other carriers of being too expensive in the latest installment of its “Unwronged” commercials, this time featuring Santa Claus.

Where to start with retail and mobile

Published: October 27, 2009

By Gary Schwartz

Instead of focusing on how the consumer is leveraging mobile in their stores, retailers are investigating widgets and apps that have little to no reach or frequency in their consumer base.

Mobile coupon installed base needs to grow: retail experts

Published: October 13, 2009

By Gary Schwartz

While the virtues of mobile coupons are obvious, key challenges are growing the installed base of users and convincing retailers, mobile experts told CTIA last week.