Tag: T Mobile

Total Results: 107

Privacy versus data and building consumer trust

Published: April 26, 2012

By Gary Schwartz

We are confused with what to call private and what to call public, what to sanction and what not to sanction. How can we solve small-screen privacy when we haven't solved our digital angst on the PC?

Mobile is underspent in marketing budgets: Draftfcb exec

Published: April 16, 2012

CHICAGO - A Draftfcb executive at the Results 2012: Mobile Marketing Day conference said that although mobile accounts for a large chunk of consumer time, the medium is still a grossly small portion of a marketer's spend.

Girls Around Me: An issue of privacy and trust

Published: April 5, 2012

By Gary Schwartz

Why the shock and awe of an app that helps guys find girls around them – an app which uses publicly available data from Facebook and foursquare’s APIs, data which is completely permission-based?

Sumotext exec: SMS helps kick-start conversations

Published: March 23, 2012

NEW YORK – A Sumotext executive at the 4th annual Mobile Marketing Day 2012 conference said that the best part of SMS is the ability for marketers to start a conversation with consumers. However, companies still have challenges with finding effective ways to market to these loyalists.

Why carriers have a love-hate relationship with the iPhone

Published: March 2, 2012

While consumers love the iPhone, wireless carriers have a more ambivalent relationship with the device because of the handset's high cost and need to subsidize the cost for subscribers.

Still stuck on selling first-generation retail

Published: January 26, 2012

By Gary Schwartz

Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.

Unbanked banking on mobile: From Kitwe to Cleveland

Published: January 13, 2012

By Gary Schwartz

Can mobile business models and banking solutions from Africa be transported to main street North America, where there are approximately 60 million people unbanked or under banked?

Amazon and the end of the book

Published: January 9, 2012

By Gary Schwartz

While Amazon erodes the viability of the physical store, the Amazon storefront is fast becoming confusing to navigate, and it is a slippery slope for authors.

Top 10 forecast for 2012: What about Apple and NFC?

Published: December 30, 2011

By Gary Schwartz

In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.

Wireless carriers’ expansion plans could face uphill battle next year

Published: December 22, 2011

The race is on again between the leading wireless carriers to build market share now that the deal between AT&T and T-Mobile – which would have made AT&T the largest U.S. carrier – is dead.