Tag: T Mobile

Total Results: 102

Brand image maintenance integral when developing mobile sites: panelist

Published: May 13, 2011

NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

AT&T’s planned purchase of T-Mobile USA will create de facto duopoly

Published: March 21, 2011

If a deal has to be announced on a Sunday afternoon when offices are closed, then something does not smell right with AT&T’s plans to scoop the weakest U.S. wireless carrier for $39 billion in cash and stock.

Mobile giving does not cannibalize other donation channels: Nonprofit Mobile Day panel

Published: February 17, 2011

WASHINGTON – Mobile giving initiatives do not cannibalize other fundraising channels such as online and direct mail, according to a panel at Nonprofit Mobile Day.

Mobile security: the elephant in the room

Published: January 6, 2011

By Gary Schwartz

Is there an elephant in the room? Is mobile commerce fraught with security concerns?

Mobile marketing misses of 2010

Published: December 30, 2010

By Jeff Hasen

Asked to play the Bah! Humbug! role in this season of celebration, my job is to identify and try to explain some of the mobile misses in 2010.

Most impressive mobile advertising campaigns of 2010

Published: December 29, 2010

True Blood. IAd. Target. Shrek. Google. Those are all words that come to mind when thinking back on 2010 and the way that mobile advertising evolved this year.

Google opens AdMob to hordes of AdSense ads to increase fill rates

Published: November 9, 2010

Just a half-year after its $750 million acquisition of AdMob, Google is integrating AdSense advertising inventory into the ad network, which benefits publishers and advertisers.

Does HTML5 make mobile app downfall inevitable?

Published: October 14, 2010

An Adobe Mobile Study found that consumers prefer the mobile Web over smartphone applications, which has huge implications for mobile advertisers, retailers and content providers.

YouTube mobile play confirms HTML5 threatens apps

Published: July 9, 2010

A recent announcement from mobile video community YouTube Mobile proves that HTML5 just might mean the demise of applications.

CNN Mobile TV debuts on AT&T, Flo TV

Published: March 15, 2010

Turner Broadcasting has expanded its partnership with mobile broadcast television company Flo TV Inc., a subsidiary of Qualcomm Inc., to bring consumers CNN Mobile programming.