Tag: T Mobile

Total Results: 102

Mobile CPM measurement standards are essential

Published: October 2, 2009

By Gary Schwartz

Half-watching a TLC documentary on mathematics (do not ask why), it struck me that 17th-century math and present-day media planning have a lot in common.

Mobile response rates blow away online: Mobile Ad Summit panelist

Published: September 23, 2009

NEW YORK - A Bank of America executive said that mobile ad campaigns have in some cases doubled the response rates achieved by online campaigns during a panel at Mobile Ad Summit.

Mobile CEOs explore five pillars of advertising success: Mobile Ad Summit

Published: September 23, 2009

NEW YORK – The big guys upstairs focused on everything from SMS to the iPhone during a panel at the Mobile Ad Summit.

Is the app store the MVNO of 2009?

Published: September 3, 2009

By Gary Schwartz

LOS ANGELES - The Mobile Entertainment Forum assembled a group from the wireless industry to discuss accelerating mobile revenue into the U.S. mobile entertainment industry.

The Bank of Stockton reaping dividends from mobile banking platform

Published: August 27, 2009

The Bank of Stockton in California has been engaging its customers with its mobile banking platform that includes the mobile Web and various SMS initiatives.

Start Mobile connects digital, physical art via mobile coupons

Published: August 18, 2009

Larger than Life Prints and Start Mobile have paired the digital and physical worlds of art to promote sales of physical big wall graphics via mobile coupons.

Prepaid offerings, smartphones affecting carriers’ Q2 results

Published: August 7, 2009

An increase in high-volume/low-value prepaid customers and low-volume/high-value smartphone users affected U.S. carriers' Q2 numbers.

Discovery launches Shark Week mobile channel on Flo TV

Published: August 3, 2009

To celebrate the 22nd year of Shark Week, the Discovery Channel is bringing its full-length shark programs to Flo TV's live mobile television service.

Boost partners with Barnes & Noble to target college students

Published: July 21, 2009

Boost Mobile, a prepaid division of Sprint, has teamed with Barnes & Noble to target college students, letting them add money to their account at the same time they buy textbooks.

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.