Tag: T Mobile

Total Results: 102

Boost Mobile targets thrifty prepaid subscribers with new campaign

Published: February 17, 2009

Prepaid carrier Boost Mobile has launched a new ad campaign that rails against "abuses"suffered by mobile subscribers even as it moves beyond urban youth to price-conscious consumers.

There is no such thing as a mobile campaign

Published: February 17, 2009

By Gary Schwartz

If you run mobile as a standalone campaign, it is doomed to the graveyard of "Yes-I-tried"mobile case studies.

Shazam debuts Android app across Europe

Published: February 4, 2009

Mobile music discovery provider Shazam has launched a mobile application across Europe on the Android platform, which follows its launch in Britain and the United States in 2008.

Mpowerplayer to showcase Xpressmo's Surfmo app

Published: February 3, 2009

Xpressmo will showcase its new Surfmo consumer portal application on the online demo platform of Mpowerplayer, a provider of online mobile application trial and merchandising services.

T-Mobile sponsors the Grammy Awards

Published: January 30, 2009

T-Mobile USA Inc. has partnered with The Recording Academy to launch an extensive, multifaceted marketing program to promote the T-Mobile Sidekick.

Skycore launches MMS cards commemorating Inaugural Address

Published: January 29, 2009

Now there's a way for consumers to savor and relive the historic moment of President Barack Obama's Inaugural Address with their mobile phones.

Apple's strong results prove marketers should target smartphones

Published: January 23, 2009

Although device manufacturers such as Sony Ericsson and Motorola have been struggling in terms of revenue, Apple announced strong financial results for its fiscal quarter that ended Dec. 27.

Charles Barkley dropped from T-Mobile ads following arrest

Published: January 15, 2009

T-Mobile USA has stopped running its TV commercials starring former NBA star Charles Barkley after he was arrested on New Year's Eve in Scottsdale, AZ, on suspicion of drunken-driving.

Mobile TV becoming mass-market phenomenon: bmcoforum

Published: January 14, 2009

The Broadcast Mobile Convergence Forum, known as bmcoforum, says that mobile TV has made big strides and is becoming a mass-market medium that marketers should target.

ShapeWriter launches for Windows Mobile, Android

Published: January 6, 2009

ShapeWriter Inc. has launched its suite of text-entry products for Windows Mobile and Android devices.