Tag: TED

Total Results: 210

Google prevails in Java patent-infringement allegations; copyrights issue still undecided

Published: May 25, 2012

In a significant victory for Google, a jury earlier this week said the company did not infringe any of Oracle’s patents in its creation of the Android mobile operating system.

Facebook stumbles, but still has time to prove itself

Published: May 22, 2012

In its second day of trading on the Nasdaq, Facebook’s closed at 10 percent below its initial public offering, pointing to investors' declining confidence in the social media giant’s current strategies for driving revenue.

USPS, SpyderLynk reinforce direct mail’s relevance via mobile bar code implementation

Published: May 21, 2012

The United States Postal Service has teamed up with SpyderLynk for its mobile commerce and personalization promotion that offers direct mail customers a discount on letters, cards and flats that include a mobile bar code.

Brand Watch: Analyzing Starbucks' mobile blueprint

Published: May 17, 2012

Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.

Why aren’t more brands using mobile in TV campaigns?

Published: May 14, 2012

It is no surprise that mobile users rely on their devices to look up information and interact with brands while watching television, leaving marketers with a plethora of opportunities to target consumers.

Google addresses burgeoning apps marketplace with new ad units

Published: May 2, 2012

With the mobile application market continuing to grow, Google has introduced new and enhanced ad units to help marketers promote, track and monetize their apps.

Microsoft exec: 55pc of feature phone users consume media

Published: April 17, 2012

CHICAGO – A Microsoft Advertising executive at the Results 2012: Mobile Marketing Day conference said that although smartphones lend themselves to rich experiences, advancements in feature phones are aiming to equal the mobile advertising playing field.

US Tennis Association expands SMS strategy to drive fan engagement

Published: April 12, 2012

The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.

Facebook significantly expands mobile presence with $1B Instagram deal

Published: April 10, 2012

In its largest acquisition ever, Facebook has acquired mobile photo sharing application Instagram for $1 billion as it looks to build its mobile presence.

Android expected to have 31pc market share by 2016: study

Published: March 29, 2012

According to new research from International Data Corporation, Android devices will lead the smartphone market by 2016, outpacing the iOS operating system.