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Total Results: 8

Facebook preferred over YouTube for digital video campaigns: report
Published: August 3, 2016
Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a new report from Trusted Media Brands.
Fewer marketers plan to use native ads in 2016: report
Published: January 6, 2016
There are warning signs on the horizon for native ads – one of mobile advertising’s success stories in 2015 – with fewer marketers planning to use them as frustration with the format grows, according to a report released today by Trusted Media Brands Inc.
"Leaky apps" controversy will force developer stance on privacy
Published: January 29, 2014
Recent revelations on the actions of the National Security Agency could add to the pressure that mobile developers are facing when it comes to standardizing security measures.
User concern over mobile privacy is growing: report
Published: January 28, 2013
Compared with a year ago, 72 percent of smartphone users say they are more concerned about privacy on their smartphone, according to new research from Truste.

4Info, Truste team up to protect mobile consumer privacy
Published: November 12, 2012
4Info and Truste have partnered together to protect consumer privacy when delivering mobile ads.
Merkle exec: Mobile industry must provide leadership on privacy issues
Published: April 26, 2012
Mobile marketers need to get in front of the privacy concerns being expressed by regulators in order to ensure legislation is not passed that might be bad for consumers as well as themselves, according to a Merkle executive who participated in a Mobile Marketer webinar yesterday.

April 25 webinar: Handling privacy and security issues as the mobile database grows
Published: March 30, 2012
Register for this free, hour-long webinar April 25 on how to handle privacy and security issues as the mobile database grows from experts in the field. Panelists from Medialets, Merkle and sponsor TRUSTe.
ViVOtech launches NFC technology for large-scale commercial deployments
Published: August 26, 2009
ViVOtech's NFC infrastructure software is now available for large-scale commercial deployments, aimed to serve payment, retail and transit industries.

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