Tag: TSM

Total Results: 14

SMS case study - Eagle Claw Fishing Equipment

Published: January 31, 2011

See how Eagle Claw used SMS to issue a paperless coupon, allowing its marketing approach to be consistent with the environmentally responsible product.

Expect interesting use cases of mobile during holidays: Deloitte exec

Published: November 2, 2010

Mobile will influence holiday purchases this year, according to Deloitte’s 25th Annual Holiday Survey.

ViVOtech launches NFC technology for large-scale commercial deployments

Published: August 26, 2009

ViVOtech's NFC infrastructure software is now available for large-scale commercial deployments, aimed to serve payment, retail and transit industries.

Mobile ad networks: Who’s No. 1?

Published: August 5, 2009

In June, the active mobile Web audience in the U.S. surpassed 55 million unique visitors, according to Nielsen, and mobile ad networks are touting their ability to reach those eyeballs. So who's No. 1?

BlogTalkRadio makes leap into mobile

Published: May 22, 2009

BlogTalkRadio has hired Michael Weaver, former director at Microsoft and vice president of Crisp Wireless, to expand the company's mobile initiatives.

Integrated marketing bringing mobile media mainstream: Platform-A

Published: April 1, 2009

LAS VEGAS - Brands are using mobile media as part of complete digital marketing plans for brand development and direct immediate response.

Third Screen Media adds third-party ad tracking

Published: March 24, 2009

Mobile ad network Third Screen Media has implemented third-party 1x1 pixel tracking and image hosting as an option for advertisers running campaigns on the TSM Network.

More off-deck sites monetizing mobile content: digiday panel

Published: March 13, 2009

NEW YORK - Paralleling the growth of the Internet, more off-deck mobile sites are monetizing content as subscribers migrate off carriers' portals, per a panel at yesterday's digiday: Mobile conference.

Reebok breaks mobile social networking campaign

Published: December 11, 2008

Reebok has launched a mobile social networking campaign to promote its Freestyle Hi shoe by letting targeted consumers interact with the brand.

Georgia city tests mobile parking meter payments

Published: November 13, 2008

The city of Decatur, GA, is going mobile to make fumbling for change at the city's parking meters a thing of the past.