Tag: TV

Total Results: 213

Mobile and social should complement broadcast initiatives: MTV

Published: January 20, 2012

NEW YORK – Mobile and social are increasingly being tied to broadcast, an MTV executive speaking at yesterday's Mobile FirstLook: Strategy 2012 conference told attendees.

Sprite ramps up social presence via mobile ad campaign

Published: January 19, 2012

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign.

MetroPCS aims to bring mobile TV to 32 markets

Published: January 9, 2012

Wireless carrier MetroPCS is launching a mobile TV streaming service to metropolitan areas in 2012 to help consumers watch content on multiple devices.

TVGuide.com’s new rich media mobile ad formats help drive record ratings for A&E

Published: December 16, 2011

A&E Network recently ran rich media ads in TVGuide.com’s mobile applications, helping to drive record ratings for its recently broadcast Bag of Bones miniseries.

SMS case study - KSTV

Published: December 13, 2011

SMS case study - See how KSTV used SMS to engage sports enthusiasts and get their feedback on shows.

Freecreditscore.com supports brand’s music connection via mobile

Published: November 28, 2011

Television viewers can interact with new ads for freecreditscore.com using their smartphones to download exclusive content such as ringtones from the band featured in the ads.

Razorfish: Marketers not doing enough to capitalize on consumer multitasking behavior

Published: November 10, 2011

Significant opportunities exist for marketers to create cross-screen campaigns that integrate mobile with consumers’ television watching habits, according to a new report from Razorfish.

Sony races Apple to deliver integrated TV-mobile experiences

Published: October 28, 2011

Sony said this week that it is acquiring Ericsson’s stake in the 10-year-old Sony Ericsson mobile handset business for $1.47 billion. The move could boost Sony’s role in mobile by allowing it to create content-driven smartphones that integrate across multiple screens.

Razorfish exec: Integrate mobile ads into TV media buys

Published: October 6, 2011

NEW YORK – Survey results presented at the Yahoo Connect Forum prove that consumers are multitasking while watching television programs, with 80 percent engaging with their mobile device while watching TV.

MTV exec: Curation, crowd wisdom, algorithms key to mobile content

Published: September 27, 2011

NEW YORK – With publishers establishing reputations on multiple mobile platforms, consumers are getting overwhelmed with media and trusted sources.