Tag: TV Guide

Total Results: 10

Sprite ramps up social presence via mobile ad campaign

Published: January 19, 2012

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign.

TVGuide.com’s new rich media mobile ad formats help drive record ratings for A&E

Published: December 16, 2011

A&E Network recently ran rich media ads in TVGuide.com’s mobile applications, helping to drive record ratings for its recently broadcast Bag of Bones miniseries.

Coca-Cola marries mobile, social in marketing initiative

Published: August 23, 2011

Coca-Cola Co. is using mobile advertising to ramp up its Facebook presence and further engage beverage lovers with its brand.

TV Guide exec speaks to mobile monetization strategy

Published: April 20, 2011

With many publishers only now beginning to move their content to mobile, monetizing on the medium is challenging, according to TV Guide Digital, which was dabbling in the space even before the iPhone was launched.

Showtime signs on as exclusive launch sponsor of TV Guide iPad app

Published: August 23, 2010

Showtime is exclusively sponsoring TV Guide’s iPad application and letting TV fanatics watch a full-length episode of its new show “The Big C.”

Turner Broadcasting sponsors TV Guide Mobile iPhone app

Published: October 27, 2009

Turner Broadcasting System Inc. a division of Time Warner, is the launch sponsor of TV Guide Mobile, TVGuide.com’s new iPhone application.

Brands advertise on Buzzwire’s March Madness portal

Published: March 23, 2009

Buzzwire Inc., an editorially directed, community-driven mobile Web site, has launched ad-supported NCAA Men's Basketball Tournament content for mobile devices.

Millennial Media adds TV Guide, Boston Herald to network

Published: June 20, 2008

Millennial Media Inc., one of the largest mobile ad networks, said it had recorded more than 2.5 billion impressions last month.

TV Guide upgrades mobile presence

Published: April 2, 2008

TV Guide has introduced the next generation of its mobile site, essentially making that location an on-the-go version of its regular Web site.

Gemstar-TV Guide in licensing deal with MobiTV

Published: January 15, 2008

Gemstar-TV Guide International Inc. has inked a patent license agreement to let mobile entertainment firm MobiTV use its intellectual property to create program guides for mobile content.