Tag: TV

Total Results: 218

Wrigley’s Altoids first sponsor of Fox mobile TV show

Published: September 25, 2009

Fox Mobile Studios has developed “Brainstorm,” a scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.”

Mobile Ad Summit attendees content with event's outcome

Published: September 24, 2009

NEW YORK – Advertising Week, the weeklong series of advertising events, switched up its agenda this year and put a spotlight on mobile.

NBC, UFC debut mobile TV iPhone apps

Published: September 11, 2009

NBC Sports launched the Notre Dame Central application and the Ultimate Fighting Championship debuted a pay-per-view application, a signal that mobile television is on the up and up.

Mobile promotions necessary for network TV: CBS

Published: August 31, 2009

Television networks are increasingly turning to the mobile channel to drive audiences back to the TV screen for the debut of the fall season entertainment line-up.

ESPN exec: Mobile is glue for all we do

Published: August 28, 2009

BRISTOL, CT - ESPN digital media executives stressed that mobile is a key component of the sports network's overall multichannel portfolio and will only grow in importance going forward.

RDF Digital lets "Sleuths" TV show viewers participate via mobile

Published: August 25, 2009

"Sleuths," a new children's television program, will let viewers participate and interact with the show using their mobile phones.

Discovery Channel debuts ad-supported mobile-video app

Published: August 18, 2009

The Discovery Channel has debuted an ad-supported application for Apple's iPhone, providing consumers wih new videos, daily news, quizzes, photos and TV schedules.

Rock the Vote cranks up SMS initiatives to engage millennials

Published: August 18, 2009

Nonprofit political organization Rock the Vote is using mobile at events such as Lollapalooza to engage young Americans by connecting them with musicians and interactive politics.

MTV youth marketing uses mobile to promote setting goals

Published: August 13, 2009

MTV launched a new multi-platform advertising initiative inviting youth to publicly share something they feel strongly about.

Pepsi integrated marketing effort adds mobile to extend awareness

Published: August 5, 2009

PepsiCo Inc. has teamed up with MTV and the "Rock Band" game for the "Drink Up, Rock Out" promotion. Guess which channel is being used.