Tag: TWC

Total Results: 7

Chevy Silverado sponsors The Weather Channel’s first four-screen premiere

Published: April 4, 2011

General Motors Co.’s Chevrolet Silverado is the launch sponsor of The Weather Channel’s “From the Edge with Peter Lik,” a show that premiered March 31 across television, online, Apple’s iPad and mobile.

Will class-action lawsuit against Apple hurt mobile advertising?

Published: January 3, 2011

If successful, a class-action lawsuit filed against Apple, Pandora, The Weather Channel and Dictionary.com would set an ominous precedent for the mobile advertising ecosystem.

Toyota breaks in-app rich media campaign to drive Prius sales

Published: August 25, 2010

Automaker Toyota is activating its exclusive sponsorship of The Weather Channel’s iPad application with a rich media ad campaign centered on the 10th anniversary of its Prius hybrid car.

Weather Channel makes 300x250 banner cross-platform buy across online, mobile

Published: March 29, 2010

The Weather Channel is offering advertisers a cross-platform experience between Weather.com online and on mobile with its new 300x250 advertising unit.

The Weather Channel optimizes mobile site for smartphones

Published: July 9, 2009

The Weather Channel Interactive has launched the newest version of its Weather.com Mobile Web site, which is optimized for smartphones.

Home Depot, Weather Channel expand partnership to mobile

Published: March 2, 2009

The Weather Channel Interactive, in partnership with home improvement retailer Home Depot, launched an updated Weather.com section dedicated to DIY home improvement projects.

Weather Channel, BlackBerry drive traffic to mobile Web

Published: August 15, 2008

The Weather Channel Interactive ran a "Win a BlackBerry a Day" promotion, showcasing the ability of integrated mobile marketing campaigns to reach a broad cross-section of consumers.