Tag: Taco Bell

Total Results: 10

What do brands expect from mobile this year?

Published: February 1, 2012

Executives from brands agree that mobile payments, location, ticketing and incorporating mobile into a 360-degree marketing effort will be pivotal in 2012.

Taco Bell further cements position in mobile via QR code campaign

Published: December 28, 2011

Taco Bell is placing QR codes on its new 12-pack products as part of a 360-degree marketing campaign that includes mobile, radio, in-store signage, Web, television and social media.

Taco Bell integrates QR codes on products to expand mobile reach

Published: August 9, 2011

Fast food franchise Taco Bell is using QR codes on its fountain drink cups and big box packaging to offer exclusive MTV content to hungry consumers.

Taco Bell drives traffic in-store via promotional mobile banner ads

Published: June 16, 2011

Fast food franchise Taco Bell is promoting its new meals via mobile banner ads that let consumers learn more about the offerings and find the nearest location to check them out.

Pepsi rolls out multifaceted LBS mobile loyalty initiatives

Published: May 3, 2010

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

Taco Bell exec: mobile key to engaging out-and-about consumers

Published: April 22, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Taco Bell executive said that mobile is key in the brand’s digital marketing strategy, driving on-the-go consumers into its restaurants.

Taco Bell, Pizza Hut multichannel campaign taps mobile for engagement - Mobile Commerce Daily

Published: April 7, 2010

Mobile Commerce Daily today - Taco Bell, Pizza Hut multichannel campaign taps mobile for engagement; Disney’s Marvel Comics turns iPad into virtual newstand.

Denny’s, Taco Bell, Walgreens offer Android-targeted mobile coupons for in-store push

Published: September 17, 2009

Denny’s, Taco Bell and Walgreens are offering consumers mobile coupons within the My Coupons application for Google's Android-powered phones.

Taco Bell unveils mobile strategy during IAB keynote

Published: July 14, 2009

NEW YORK - Fast-food chains have realized that mobile has to be an integral part of their marketing mix, and Taco Bell's increasing investment in mobile is a case-in-point.

Taco Bell spices up marketing strategy with mobile

Published: July 6, 2009

Fast food franchise Taco Bell has spiced up its marketing strategy with the introduction of a mobile component to its "Why Pay More" promotion.