Tag: Taco Bell

Total Results: 22

Taco Bell, ESPN see more than 225K QR code scans for recent mobile campaign

Published: February 21, 2013

Taco Bell and ESPN saw big success for a recent QR code-only campaign the companies ran for the Bowl Championship Series college football games.

Taco Bell flaunts new Steak Burrito through interactive mobile effort

Published: February 12, 2013

Fast food giant Taco Bell is inviting consumers to try its new steak burrito via a marketing effort that puts mobile at the center.

Announcing winners of the 2012 Mobile Marketer Awards

Published: January 2, 2013

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Starbucks is 2012 Mobile Marketer of the Year

Published: December 31, 2012

Starbucks Corp. is 2012 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers.

Taco Bell taps iAd to amplify brand awareness

Published: October 31, 2012

Fast food giant Taco Bell is continuing to promote its Doritos Tacos through different mobile mediums including a new iAd campaign that mixes social media and location-based technology to drive consumer engagement.

Taco Bell builds on Doritos Locos Taco promotion with Instagram

Published: October 10, 2012

Taco Bell is continuing to rely on mobile and social as the marketing muscle behind its line of Doritos Locos Tacos with an Instagram campaign that lets users win prizes by snapping pictures of their favorite meals.

Taco Bell showcases new menu items through mobile

Published: July 25, 2012

Fast food giant Taco Bell is running a mobile advertising campaign that highlights its new Cantina Bell menu and encourages consumers to learn more about it.

Taco Bell places QR codes at center of print campaign

Published: July 11, 2012

Taco Bell is proving that QR codes continue to work in the company’s favor with a mobile-enabled print campaign that links consumers to recipes and information about its new product launch.

Taco Bell beefs up mobile advertising play to drive in-store foot traffic

Published: July 3, 2012

Fast food chain Taco Bell is expanding its mobile reach with a new mobile advertising campaign that encourages users to learn more about a new, limited-time-only product.

Top 10 QR code campaigns of Q1

Published: April 18, 2012

Nowadays there is a love/hate relationship with QR codes. However, although many are against mobile bar codes, brands such as Starbucks, Kraft and Taco Bell are proving them to be essential to targeting new and existing consumers.