Tag: TalkPoint

Total Results: 5

Yahoo hopes for mobile magic from new iOS apps

Published: April 23, 2013

Yahoo continues to look for some mobile magic. However, is the company just pulling rabbits out of a hat as it struggles to regain relevancy in a world becoming less focused on desktops every day?

Augmented reality vs. QR codes: Which delivers most bang for the buck?

Published: January 8, 2013

QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.

IPhone vs. Samsung Galaxy SIII: Which offers the better advertising platform?

Published: November 9, 2012

With Samsung’s Galaxy SIII outselling the iPhone in the third quarter, this raises the question for marketers of which smartphone offers greater potential as an advertising vehicle?

Industry advice to new Yahoo CEO Marissa Mayer: Go with mobile-first

Published: July 18, 2012

New Yahoo CEO Marissa Mayer faces a tough challenge in trying to turn around the digital company’s fortunes and is likely to focus on building a stronger mobile presence as one way to accomplish this goal. She has not much choice – or time.

Why it is time to mobilize your webcasts

Published: April 12, 2012

By Nick Balletta

As mobile becomes increasingly more prevalent in all facets of life as well as business, it is clear that mobile webcasting is definitely headed down this road.