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Tag: Tapjoy

Total Results: 10

MMA native ad guidelines address uncertainty over important mobile opportunity
Published: May 1, 2015
The Mobile Marketing Association is attempting to bring some conformity to the growing mobile native advertising space with new ad format guidelines, as uncertainty persists over what exactly constitutes native advertising and its effectiveness.
New leaders helm Women in Wireless as growth agenda is set
Published: November 10, 2014
New leadership takes charge of Women in Wireless, a 10,000-member nonprofit organization that seeks to empower and develop women leaders in mobile and digital media.
RadioShack bets on rich media to spur holiday interest
Published: December 5, 2013
Mobile rich media advertising is attracting a wide array of brands and retailers this holiday season for its ability to engage consumers, increase brand recognition and drive sales.
Archie Comics creates virtual marketplace for comics
Published: July 12, 2013
Archie Comics plans to unveil a new way for its readers to enjoy its comics through a mobile application.
Conair drives 800K mobile video views by offering app users digital rewards
Published: March 19, 2013
Hair styling appliance manufacturer Conair recently drove 800,000 completed mobile video views over seven weeks by offering users a way to earn digital rewards in exchange for engaging with the brand's content.

GMC mobile video campaign generates 42pc brand recall rate
Published: February 14, 2013
General Motors Co. recently ran a mobile video advertising campaign that points to the effectiveness of using the medium for brand awareness and recall.
In-app rewards drive results for marketers
Published: December 14, 2012
As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.

T-Mobile, Isis, Google: News briefs
Published: August 5, 2011
News briefs: T-Mobile loses 50,000 customers in second quarter; Isis using C-Samís NFC mobile wallet platform; Google calls out Apple, Microsoft for using patents as a weapon.

Jeroo, AdColony, RadioShack, NBC and Tapjoy - News briefs
Published: March 7, 2011
News briefs - Jeroo wants to radically change the way people buy; AdColony rolls out new way to monetize mobile apps; What RadioShack's Facebook fans are saying about mobility; NBC Universal names new president of digital; Tapjoy helps fuel growth of Gluís Gun Bros app.

IPod touch popularity explodes: AdMob
Published: January 9, 2009
The iPod touch is gaining wider adoption, becoming the No.2 device in the AdMob mobile ad network, with a 4.7 percent share.
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