Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Tapjoy


Total Results: 9

New leaders helm Women in Wireless as growth agenda is set
Published: November 10, 2014
New leadership takes charge of Women in Wireless, a 10,000-member nonprofit organization that seeks to empower and develop women leaders in mobile and digital media.
RadioShack bets on rich media to spur holiday interest
Published: December 5, 2013
Mobile rich media advertising is attracting a wide array of brands and retailers this holiday season for its ability to engage consumers, increase brand recognition and drive sales.
Archie Comics creates virtual marketplace for comics
Published: July 12, 2013
Archie Comics plans to unveil a new way for its readers to enjoy its comics through a mobile application.
Conair drives 800K mobile video views by offering app users digital rewards
Published: March 19, 2013
Hair styling appliance manufacturer Conair recently drove 800,000 completed mobile video views over seven weeks by offering users a way to earn digital rewards in exchange for engaging with the brand's content.

GMC mobile video campaign generates 42pc brand recall rate
Published: February 14, 2013
General Motors Co. recently ran a mobile video advertising campaign that points to the effectiveness of using the medium for brand awareness and recall.
In-app rewards drive results for marketers
Published: December 14, 2012
As application use continues to grow, brands and developers are looking for the best ways to target these new audiences. Two new reports suggest that offering in-app rewards can be a successful strategy for some marketers.

T-Mobile, Isis, Google: News briefs
Published: August 5, 2011
News briefs: T-Mobile loses 50,000 customers in second quarter; Isis using C-Samís NFC mobile wallet platform; Google calls out Apple, Microsoft for using patents as a weapon.

Jeroo, AdColony, RadioShack, NBC and Tapjoy - News briefs
Published: March 7, 2011
News briefs - Jeroo wants to radically change the way people buy; AdColony rolls out new way to monetize mobile apps; What RadioShack's Facebook fans are saying about mobility; NBC Universal names new president of digital; Tapjoy helps fuel growth of Gluís Gun Bros app.




IPod touch popularity explodes: AdMob
Published: January 9, 2009
The iPod touch is gaining wider adoption, becoming the No.2 device in the AdMob mobile ad network, with a 4.7 percent share.
Please click here to learn more!