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Tag: Tara Scarlett


Total Results: 4

Coca-Cola exec: Make mobile the first screen to capitalize on opportunity
Published: June 14, 2012
NEW YORK – A Coca-Cola executive at the 2012 MMA Forum said that it is important for marketers to play with mobile as the first screen because of the significant opportunities it presents.
Coca-Cola exec: Brands may pay for content delivery in some cases
Published: June 13, 2012
NEW YORK – A Coca-Cola executive at the 2012 MMA Forum said that there may be instances when it makes sense for a brand to pay for the delivery of a video.
Coca-Cola exec: Mobile does not work as an island
Published: October 18, 2011
NEW YORK – A Coca-Cola executive at the Mobile Shopping Fall conference said that SMS is a key trigger for its promotions and CRM strategy, especially because it can reach everyone – from feature phones to smartphones.
Coca-Cola exec: Think beyond a single mobile campaign
Published: June 10, 2010
NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.
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