Tag: Target

Total Results: 75

How the biggest email marketing service providers are tackling mobile

Published: January 17, 2012

Mobile email open rates continue to skyrocket and consumers are consistently using their mobile devices as the go-to place to read their email. But with the new changes, what are email marketing vendors doing to optimize their clients' strategy for mobile?

Target sees 250,000 consumer engagements via mobile circular campaign

Published: November 18, 2011

LOS ANGELES – A former Target executive at the Mobile Marketing Forum 2011 said the company saw 250,000 consumer engagements when it ran a mobile circular campaign for the back-to-school season.

4Info raises $14M in funding, spins out mobile ad business

Published: October 28, 2011

4Info has received $14 million in financing and is spinning out its new AdHaven division to focus on mobile advertising and sales.

Target bolsters in-store, mobile sales via Halloween promotion

Published: October 25, 2011

Retail giant Target is ramping up its Halloween strategy via mobile display and audio ads that help consumers find their ideal costume either in-store or through the company’s mobile commerce-enabled site.

Walmart makes investment to strengthen in-house mobile capabilities

Published: September 16, 2011

Walmart has made several recent investments in digital and mobile companies, including its recent purchase of OneRiot, suggesting that the retailer is looking to catch up with others in the competitive space.

Drivers of mobile geo-targeting

Published: August 30, 2011

By Paul Childs

Despite the many obvious benefits and the significant interest it has generated, geo-targeting has yet to truly take off.

Target offers time-sensitive deals via mobile promotion

Published: August 12, 2011

Target is offering discounts on must-have back-to-college products via a new promotion that rewards the first 1,000 consumers who “Like” the deal.

Target drives back-to-school purchases via mobile ad

Published: July 12, 2011

Target is proving that mobile plays an integral part in its brand with a new mobile campaign that not only highlights key supplies students need when they go back to school, but also lets them buy products straight from their devices.

Local mobile advertising to approach $1B in 2012 as marketers adapt to smartphones

Published: June 24, 2011

The spend on local mobile advertising will approach $1 billion by the end of 2012 as campaign objectives evolve to meet the location-targeting abilities of smartphones, per a study by BIA/Kelsey.

6 SMS best-practice tips for brands and retailers

Published: June 24, 2011

By Melinda Krueger

While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.